E - Key Account Manager

  • Company: LVMH Fragrance Brands UK
  • Country / Region : United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 5 years
  • Reference No.: LVMHFB01102
  • Date of publication: 2020.12.23

Position

PURPOSE OF THE ROLE

  • Manage e-tailers and retailer e-business for Givenchy under the supervision of the Head of Sales, developing partnerships, building and delivering joint plan to increase e-market share and profit, and enhance Givenchy's brand image
  • To grow Givenchy e-business respecting at all times the image and priorities of the Brand

MAIN RESPONSIBILITIESSTRATEGIC DIRECTION

  • Develop a 3-year vision and strategy for Givenchy e-business. Review progress annually to ensure delivery is on track, and recommend changes as appropriate.
  • Support the vision with a strong e-business knowledge  

ANNUAL PLANNING

  • Recommend annual budgets and e-plans to meet the objectives of the 3-year strategy. Negotiate commercial terms and e-retail tactics to support annual budgets.
  • Manage the implementation of E-Retail strategy according to plan and recommend on-going optimisations of brand user experience and product merchandising

TRADING & E-MERCHANDISING

  • Compile and monitor trading results (retail, gross sales, net sales) on a weekly and monthly basis to ensure performance is on track. Prepare monthly retailer sales recap report as well as detailed MTD & YTD sales & KPIs by category.
  • Drive the E-Retail trade plan to deliver strong sales growth.
  • Manage the day-to-day relationship with the E-Retailers and their digital teams.
  • Analyse results and discuss performance monthly with the retailer e-business team.
  • Present each journey to retailer e-business contact to secure appropriate sell-thru for new launches
  • Develop and deliver proposals to enhance performance ‘in flight', negotiating additional support as needed. Work with other functions to ensure all retail opportunities are maximised.
  • Check the sites daily for any bugs, errors, and/or needed optimisations to support sales. Weekly Routine audits for best in class competitive examples within retailer environment.
  • Weekly Routine audits and QA for Brand Experience optimisations on desktop, mobile, and mobile app, navigation exposure and brand rooms.

P&L MANAGEMENT

  • Drive the enhancement of the P&L for e-tailers, in line with the 3-year strategy. Review spend against budget on a quarterly basis, addressing over/under-spends as appropriate to achieve targets.

INVENTORY MANAGEMENT

  • Optimise stocks and assortment, flagging issues with the Head of Sales for e-tailers. Work with e-tailers to resolve out-of-stock issues as quickly as possible. Authorise RGAs as required, and ensure RGA log is accurate and up to date.

PROJECTS

  • Lead key projects/initiatives to drive e-business performance, coordinating activity across retailers and functions as required.
  • Lead, with the Digital and E-business Manager, e-business Knowledge in the Head Office Team

RELATIONSHIP

  • Establish key relationships with all e-retailers' headquarters and e-retail teams
  • Set up and drive cross-functional interaction between retailer and Givenchy team.
  • Build a peer network across other LVMH brands.

Profile

Profile

  • Previous solid experience in E-Retail and digital (preferable in the Beauty Industry)
  • Personal affinity with Brands and products
  • Graduate level education

Key Leadership / Managerial skills:

  • Team player
  • Driven and with ability to drive direct reports and other team members around them
  • Customer and relationship focused
  • Ability to be both proactive and reactive
  • Ability to influence and manage stakeholders

Job Specific Skills

  • Digital & E-business
  • Strong analytical mindset
  • Advanced negotiation skills
  • Communication
  • Attention to detail
  • Creative and innovative
  • Able to work under pressure
  • Articulate
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses