• Company: Christian Dior Couture SA
  • Country/Region: France
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: CDC03113
  • Date of publication: 2019.11.06


Drive the online product strategies for Christian Dior Couture in Europe on all Universes: Women, Men, Jewely, Timepieces, Baby & Maison

You have a strong understanding of the online customer behavior and demands to develop the strategic plan of each category in line with overall company objectives and the Central E-Merchandising HQ guidelines. You will oversee the effective merchandising of all Fashion products on the Dior.com website (EUROPE) to drive excitement and desire for purchase and generate online business & optimized Sell Through.



  • Work closely with Central E-Merchandising, GMM & Supply Chain to define the Commercial target by year, season, universe & category in order to define the OTB for the European Ecommerce market
  • Analyze online performances to prepare the buying session & define the buying strategy: best sellers, business opportunities, strength, breadth, depth
  • Support the buyers in each buying session and approve the final assortment
  • Provide insight on any special launch such as pre-order, pre-launch, exclusive product to create traffic & generate sales
  • Ensure the right stock coverage on both seasonal & permanent offer thanks to weekly business stock review with Buyers & Supply chain (stock allocation, model stock, transfer, reorders)
  • Prepare each collection release online by collecting the stock availability and adapting the website pages made by the Central ECO HQ to the local needs in order to maximize business & sell through rate
  • Sustain the E-Commerce business by adapting on a daily basis the online Visual Merchandising locally based on the sales & stock availability in Europe by always following Central ECO HQ guidelines
  • Provide a weekly report to Central ECO HQ on the results & develop and drive action plans to maximize category exposure & online business
  • Cover local commercial event by requesting any specific events & online animation online
  • Provide insight on content requirements (product images, copies, etc.) based on local needs



  • Strong business mindset with analytical skills
  • Experience working with various level of stakeholders and ability to articulate product strategies to different teams
  • Passionate with a creative mind-set, while fully understanding the luxury service standard
  • Solid understanding of the European online consumer behavior and digital landscape
  • Excellent verbal, written, presentation (in both French and English) and interpersonal communication skills
  • Team player, self-motivated, digital-savvy, detail-and customer-oriented, with a strong sense of ownership and drive
  • 3+ years of experience in digital merchandising or Ecommerce retail buying or related role
  • Bachelor's degree in Business, Merchandising, e-Commerce, or related disciplines
  • Luxury experience is an advantage

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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