E-Retail & CRM Manager

  • Company: LVMH Fragrance Brands France
  • Country / Region : Spain
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 5 years
  • Reference No.: LVMHFB01101
  • Date of publication: 2020.12.21

Position

RESPONSABILITIES E-RETAIL & CRM MANAGER

? Define the strategies for the different digital areas of the company:
E-retail Management - Foster & develop e-retail knowledge within LFB teams
Execution and Development of the CRM for Givenchy & Kenzo Program

? E-Business:
Define custom made strategy for each retailer
Monitor and report e-retail performance (HQ France & internal)
Ensure a regular FB and competitors benchmark
Identify new opportunities (social media, online services, new websites functionalities...)
Management and proposal of actions with authorized e-retailers (e-visibility, SM, co-creation content).
Work closely with Trade Managers to define digital implementation of launches on retailers' websites
Measure and report performance of all e-retail campaigns, an
Ensure and coordinate updating of e-retail content
Processes of Authorization of Online Sale of our retailers.
Assets available for e-retail partners in due time
As of 2021 start with local e-commerce implementation in collaboration with HQ

? CRM:
Review current CRM program in depth, benchmark with competition
Planning & delivering a local adapted CRM strategy
Development and strong enlargement of current CRM database (explore new recruitment tools)
Plan and execute yearly CRM calendar in collaboration with marketing team
Analyze performance of campaigns/conversation


Profile

Business or Marketing Degree
>  Specific: E-Marketing or E-Business
>  Language: Spanish native, Fluent English. French will be a plus.
>  Tools: Office, Lotus Notes, CRM tools
>  Minimum 5 years' experience in Marketing. Desirable luxury sector

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses