E-Retail Manager (Maternity Cover)

  • Company: Parfums Christian Dior UK
  • Country / Region : United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: PCD16733
  • Date of publication: 2020.12.07

Position

DEPARTMENT: E Retail Manager
LOCATION: UK House, London
REPORTS TO: Head of E-Business
DIRECT REPORTS: x3
PURPOSE OF THE ROLE:
Drive the E-Retail and digital strategy and business for Dior Parfums in the UK and Ireland.
Support the growth and acceleration of online sales in the UK market. Responsible for the day-to-day account management of E-Retail accounts, ensuring the timely and on-brand execution of all online programs and product launches. Partner closely with E-Retail counterparts to manage the implementation of the weekly merchandising plan and to optimise the user experience for conversion. Additionally, maintain updated E-Retail calendars, sample inventory allocations and E-Retail sales reports on an on-going basis.


Profile

MAIN RESPONSIBILITIES
>  Deliver exceptional client service to Dior's E-Retail partners, through clear written and verbal communications, driving the E-Retail trade plan to deliver strong sales growth.
>  Manage the day-to-day relationship with the E-Retailers and their digital teams.
>  Lead proactive follow-ups from retailer meetings and retailer requests, including the appropriate stakeholders and decision makers in the communications; elevate internally as needed.
>  Maintain the updated launch calendar and project manage the timely delivery of all product launches, campaigns, and site merchandising assets to each key account.
>  Manage the on-time "go-live" of complete product pages consistent with the Brand's E-Retail Kit.
>  Manage the implementation of E-Retail strategy according to plan and recommend on-going optimisations of brand user experience and product merchandising.
>  Forecast and track the timely set-up of planned sample & GWP programmes / initiatives, partnering closely with marketing, allocation teams & the relevant commercial manager to ensure allocations are planned, approved, and shipped according to plan each month
>  Monitor retailer website for expired visuals and/or missing brand assets
>  Daily Site Checks for any bugs, errors, and/or needed optimisations to support sales.
>  Routine audits for best in class competitive examples within retailer environment.
>  Routine audits and QA for Brand Experience optimisations on desktop, mobile, and mobile app, navigation exposure and brand rooms.
>  Liaise with external agencies/suppliers for asset production, validating these and working with e-retailers to implement.
>  Prepare Monthly NPD analysis on market trends and brand performance as well as confidently prepare weekly Sales reporting and analysis for each assigned Retail Account & prepare monthly retailer sales recap report as well as detailed MTD & YTD sales & KPIs by category.


Additional information

What you need to have:
>  Previous solid experience in E-Retail and digital
>  Advanced negotiation skills
>  Previous experience with UK Retailers
>  Management Experience
>  A natural collaborator with a strong analytical mind-set
>  Able to work across departments & have a very can-do attitude
>  Strong Project Management and prioritisation skills
>  Excellent relationship building skills
>  Keen eye for detail
>  Experience in briefing, design & copy writing
>  Strong reporting and presentation skills
>  Highly organised team player
>  Fluent English (French desirable)
>  Beauty experience desirable
>  Personal affinity and passion for Dior
What we need to see in you:
>  Inherent interest in luxury industry and beauty is essential
>  Analytical
>  Excellent written and verbal communication skills
>  Team Player
>  Agility
>  Customer focused

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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