The E-Retail Manager leads and manages key strategic activities and projects in the growing function of e-retail across the Moet Hennessy portfolio of brands in the US. Responsibilities evolve regularly and include: input into and implementation of the central e-retail strategy and roadmap; creation, management and distribution of e-retail content, assets and activation calendar; development & cultivation of customer relationships and programming in direct partnership with regional e-retail managers; and daily interaction and engagement with Brand and Region teams and cross-functional groups to drive the function. In addition, the manager plays a central role in identifying success metrics, and gathering data and insights to measure business impact and success.
E-Retail Strategy, Roadmap and Execution
> Support E-Retail Director in development of centralized MHUSA E-Retail Strategy, providing input to evolve activities and focus based on industry evolution
> Drive integration of e-retail into key Brand and Region activities, including annual planning processes, content development, e-retail account planning, distributor meetings and brand activations
> Partner with Brand Marketing leads and their teams to drive best-in-class programming, content, and e-retail tool development for execution by Region teams
> Partner with regional eRetail Managers, Distributor eRetail leads and other key team members to drive best-in-class execution of key e-retail initiatives
E-Retail Content and Tools
> Support E-Retail Director in development of content strategy and guidelines, with collective input from the regional eRetail managers and other marketing or regional stakeholders
> Support brands in development of content strategy and deliverables, providing e-retail expertise guidance and best practices. Aggregate results and insights from regional programs to establish best practice hub; regularly socialize results to marketing & regions
> Develop e-retail content templates and lead content creation process with Brand Teams, focused on best in class, conversion driving assets for commercial use
> Create, manage and distribute quarterly e-retail content toolkits, ensuring optimization against key strategic business opportunities e.g. gifting
> Provide management & oversight for brand builder, creator network and brand content studio driven assets
> Support regions in roll-out and execution of e-retail content, training new team members on Content Guidelines and E-Retail Activation Guidelines as appropriate
> Manage and optimize ongoing feedback loop on regional needs, retailer requests and brand specific programming to ensure winning & results driven programs for Moet Hennessy
E-Retailer Prioritization, Engagement and Partnership
> Collaborate with eRetail Director, Business Intelligence, Global eRetail, Regional teams & other key stakeholders to update top 100 eRetailer segmentation
> Co-lead, in partnership with eRetail Managers and Account Teams, engagement meetings with key regional e-retailers or On Premise accounts. Assess digital capability, strategic partnership opportunities and retailer needs.
> Work with extended digital team to provide broader digital capabilities insights, updates & best practices to eRetail Regional Managers for inclusion in account presentations where required
Reporting & Insights
> Manage quarterly pure player report & analysis
> Aggregate regional KPI & visibility reporting for quarterly distribution to the broader organization.
> Regularly gather market intelligence & insights provided by regional eRetail Managers and other internal & external sources.
> Partner with media lead to assess search and social strategies driving to third party providers, and provide strategic recommendations that align to the brand path to purchase and online channel strategy
> Where applicable to eRetail, third party provider, on or off premise activations, provide analysis via internal analytics tools to key stakeholders to share insights and best practices
Global Partnership & Pilots
> In partnership with Global eRetail, lead annual e-retail survey reporting, action plan development and tracking
> Import and manage Global tools, and oversee regional training where appropriate
> Support development and testing of joint Global initiatives, including user experience testing, POVs on global market players and influence on local markets, etc.
> Share market insights & feedback
Subject Matter Expertise
> Go-to resource and e-retail/ecommerce subject matter expert within the organization
> Attendance and participation in leading e-commerce industry activities and conferences, including Shop.org and Council on Digital Shopper Marketing, representing MH; summarize key learnings and bring back for application to MH / Wine and Spirits approach/industry
Education + Training
> Support coordination of quarterly eRetail Summits with regional eRetail Managers
> Develop internal and external training and education materials as appropriate
> Collect and synthesize best practices, both internal and external, to promote internal capability-building
QUALIFICATION, EXPERIENCE AND SKILLS REQUIRED
Education: Undergraduate Degree required
Languages: English, working knowledge of French a plus
Experience and Skills:
> Minimum of 2 years' experience in eRetail is required, with a proven track record and experience in building customer relationships, and deep understanding of customer specific needs (retailer, pure player, distributor (if W&S), etc.)
> Minimum of 3 years' experience working in a digital marketing or eCommerce specific function, with demonstrated achievements and results across paid, owned and earned media, and a strong command of content best practices
> Deep understanding of the e-retail & eCommerce space, including content, KPIs, data, best practices and trends
> Demonstrated understanding of the various digital levers as they apply to conversion & engagement, as well as new trends and technologies and their impact on today's consumer's shopping habits
> Strong business / commercial orientation with ability to create, target, analyze / measure programs and sales performance.
> Ability to drive change and educate and influence groups
> Ability to work across functions, levels and resources, both internal and external
> Self-motivated change agent with ability to show strategic vision and tactical application and follow-through
> Solid writing and presentation skills
> Ability to manage several projects in various stages and adhere to deadlines, attention to detail, can work independently
Based in NYC
Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.