EC KA Manager

  • Company: Make Up For Ever China
  • Location: China
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: MUFE00519
  • Date of publication: 2018.06.04

Position

Define and get alignment on TAO platform communication and media strategy

-              Support to develop SWOT analysis with thorough and continuous competitor monitoring

-              Develop TAO platform communication strategy and get alignment

-              Support EC mnager to devine TAO platform media strategy with optimization including own, paid and earned media

-              Ensure high standard and up-to-date brand content management on TAO platform

 

Lead communication calendar & execution with close cooperation among cross functions

-              Develop annual Tmall animation calendar leveraging new product launch calendar

-              Lead superior execution to maximize both media effectiveness and cost efficiency

-              Work closely with PR to grasp more meaningful partnership/influencer opportunities

-              Enhance marketing communication quality on TAO platform where requires more contents, higher frequency and shorter lead time

-              Always keep eyes on innovated ways both content and media wise

-              Build good relationship with agencies to enable win-win cooperation

 

Manage Tmall operation with clear KPI setting and tracking

-              Define clear and meaningful KPIs 

-              Closely monitor execution and quickly adjust if need cause correction

 

Lead an integrated team and grow people

-              Ensure a fully integrated and motivated team

-              Develop team members with clear career path alignment

-              Strong cooperation with cross function team members, both internally and externally


Profile

-              Bachelor degree and above

-              5 years+ experience in related position, including communication, media, PR & EC

-              Integrated marketing communication mindset and solid skills

-              Strategic thinking

-              Drive for results

-              Strong leadership and people management skills

-              Creative & stay updated to the trend

-              Skillful in data analysis and insight generating

-              Good sense of beauty industry

-              Strong communication & interpersonal skills

-              Attitude of "can do"/"make it happen"

-              Fluent in English both for spoken and written

-              Can NOT be agency dominant background

Apply

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group