ECRM Manager

  • Company: Moët Hennessy Diageo China
  • Country / Region : China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00327
  • Date of publication: 2021.02.22

Position

RESPONSIBILITIES:  

  • To further establish ECRM programs for key brands to achieve annual ECRM targets on recruitment, conversion and engagement.
  • To integrate and migrate ECRM database to MHDC CRM ecosystem.
  • Deep dive into member demographic, purchasing, EC platform behavior and social behavior to carry out long-term and short-term strategy for member operations
  • Set up ECRM member segmentation system and execution plan with various channel and touchpoints for consumer acquisition and retention. 
  • Build up Loyalty member program, including membership grade system, CRM campaign, and keep optimize it with activities, benefits and offering.
  • Keep track down, evaluation and summary all ECRM related activities, including but not limited to optimize member profile, CRLV and revenue achieved.

Profile

REQUIREMENTS: 

Education: 

  • Bachelor degree is required. 

Languages: 

  • Fluent in spoken & written Mandarin & English. 

Professional experience & know how: 

  • 3 years CRM related experiences, familiar with business analysis, EC and IT project management is a plus.

Technical & management skills: 

  • Good PC skills
  • Excellent spoken and written English skills
  • Strong passion for and knowledge of ECRM and EC.
  • Good data analysis and project management skills

Personal & interpersonal skills: 

  • Strong adaptability for growth and changes
  • Good Team player & Outgoing
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