Forecaster / Senior Forecaster

  • Company: Guerlain Asia Pacific
  • Country/Region: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Supply Chain
  • Experience required: Minimum 2 years
  • Reference No.: GUER01810
  • Date of publication: 2020.01.21



The Forecaster supports the Group Product Manager by monitoring the business planning and forecasting processes in line with brand's marketing strategy.



The Forecaster is the interface between the Marketing team, Sales team and the Demand & Supply Planner in Hong Kong. Main responsibilities are to:

1. Construct Business Planning

  • Budget construction by commercial line for saleable and promotional goods
  • Budget construction of the non-saleable goods
  • Estimate and define rationale sales target for new launch products 


2. Monitor Forecasting process

  • Forecasting of all saleable products through forecasts system
  • Forecasting and consumption planning of non-saleable products
  • Forecasts accuracy analysis and reporting
  • Monitor and communicate after-launch results to improve short and long term forecasts accuracy
  • Improve inventory situation by comparing and analyzing sales plans and forecasts with actual results
  • Assist GM, Marketing Manager & Group Product Manager during annual budget on products analysis


3. Counter replenishment process

  • Process counter daily replenishment order
  • Frequent communicate with counter managers to understand counter needs


4. Follow and apply Marketing Strategy

  • Follow and maintain local marketing plan
  • Update discontinuation plan
  • Provide regular items assortment by counter in line with marketing strategy
  • Provide assortment by door for new launch products and new doors opening


5. Communicate with Regional forecasting team and deliver the forecasting demand clearly by riding on the business direction, marketing plan and updated sales trend of Hong Kong Guerlain.


6. Participate in periodic reviews with other brand's departments as well as with Demand & Supply Planning department.


In this position, all initiative taken to propose and conduct any continuous improvement actions / project (optimized tool, simplified processes, reduction of administrative workload...) will be welcome and encouraged.



  • 2-3 years Marketing Planning / Sales Forecasting / Supply Chain Planning experience, more experience may be considered as Senior Forecaster  
  • Knowledge and understanding of Marketing Planning / Forecasting / Supply Chain concepts and applications
  • English proficiency
  • Strong analytical, planning and organizational skills
  • Strong interpersonal and communications skills (oral & written)
  • Ability to animate reviews with top management
  • Proficient in Excel
  • Self-starter with ability to work independently under pressure and react quickly to changing priorities

Additional information


  • Forecasts accuracy
  • Budget vs forecasts consistency
  • Non-saleable products consumption plan accuracy
  • Non-saleable products P&L impact
  • Return value, scrap value and variation of provision

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group