FRAGRANCE PRODUCT MANAGER

  • Company: Parfums Christian Dior UK
  • Country / Region : United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: PCD16665
  • Date of publication: 2020.10.13

Position

 

POSITION: FRAGRANCE PRODUCT MANAGER

DEPARTMENT: MARKETING

LOCATION: LONDON

REPORTS TO: FRAGRANCE MARKETING MANAGER

DIRECT REPORTS: 


Profile

PURPOSE OF THE ROLE

Implement the Fragrance marketing strategy in the UK and Ireland.

Ensure retail objectives are met while respecting the budget guidelines.

 

MAIN RESPONSIBILITIES

1. Implement new product launches and strive to maintain growth on icons
- Establish the marketing plan with manager

- Develop the launch strategy (360 platform) and animation theme that will lead the visual execution and message across all levers activated

- Lead launch projects with all departments and spread vision

2. Execute the local adaptation of advertising creative material; implement media recommendation

- Adapt the brand guidelines on all media support (TV / Print / Sampling cards / Flyers)

- Implement all the OOH / TV / Press and Press Sampling campaign liaising with artwork / media agency and central teams

- Review media competitors spending and use best practices to recommend actions.

3. Develop promotional and trade marketing plan and work closely with VM and Trade coordinator to ensure smooth implementation

- Design with manager and the commercial team the trade plan to support key trading peaks / launches

- Brief VM team for in store execution and validate the design with manager

- Work closely with marketing coordinator to ensure projects are well communicated and delivered on time

4. Analyse market (NPD) and make recommendation for local launches

- Monitor results on a weekly / monthly basis

- Work on brand and franchise ambition (Full Year and Phased)

- Review the pricing strategy and propose recommendations to ensure correct positioning of the brand in the UK

5. Manage budget and ensure sales forecasts accuracy

- In charge of the POSM & Collateral tracker: ensure we are not overspending and spend is tracked properly

- Work with Sales and Operation on forecasts of basic & new initiatives and correct phasing in line with our NPD (sell out) ambitions

 

POSITION WITHIN THE ORGANISATION

Reports To: Fragrance Marketing manager

Direct Reports:

Internal: Dior marketing team UK, Dior commercial team UK, International Digital/CRM team Paris

External: UK print and fulfilment suppliers, Retailers (e-business contacts)

 

PERSON SPECIFICATION

Key Competencies/Technical Skills

Highly organised team player

Strong attention to detail

Strong analytical skills and commercial acumen

Strong written and verbal communication skills

Excellent proof-reading skills

English mother tongue (ideal); bilingual necessary

 

Profile

Passion & Knowledge about industry: sensitivity to fragrance

Previous experience in operational marketing

Degree Educated

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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