Head of PR (Maternity Cover)

  • Company: LVMH Fragrance Brands UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: LVMHFB00812
  • Date of publication: 2019.03.26

Position

MAIN RESPONSIBILITIES

  •  Main job purpose drive brand awareness/credibility with four key audiences:
  • Press, target media and influencers
  • Makeup artist community (opinion-formers, established artists, upcoming young talents)
  • Celebrities and opinion-formers
  • Consumers

 

  • Strategy - ensure meet International requirements as well as local businesses priorities and objectives, including key commercial launches
  • Targets - Ensure team meet overall targets: print, online, social. Review on a monthly basis in line with results 
  • Corporate crisis - deal with and advise Top Givenchy Management and Givenchy UK Crisis team with any crisis, in unison with UK LVMH crisis company 
  • Cover shoots - follow up on and ensure cover shoots planned for Sept & Dec with Grazia & ES Magazine . Plus, negotiate cover shoot for new beauty Ambassador for September in line with new launch, ensuring correct credits for maximum results on DMR
  • Brand features - Negotiate and plan large stand-alone brand features specifically to support the key fragrance and makeup priority
  • Counsel - Regularly provide senior counsel for GM and Int teams 
  • Keep team motivated and have regular catch-ups to give transparency amongst teams.
  • Support managers with their delegation of work to PR Intern
  • Budgeting - ensure budget is followed with each team keeping to budget. Mini budgets to be created for each individual activity to allow for detailed analysis mid and end of year 
  • Partner with key stakeholders, including Marketing, Education, Commercial and Events to ensure alignment of all campaigns
  • Take ownership of Communications elements of any wider cross-department brand partnerships (i.e. magazine festivals and marketing-specific events)

 

 PERSON SPECIFICATION

 

Key Leadership / Managerial Competencies

  • Management and development of people
  • Building effective teams
  • Driven and ability to drive team
  • Customer and relationship focused
  • Strategic vision
  • Ability to be both proactive and reactive
  • Managing vision and purpose

 

  • Creative / lateral thinker
  • Well Organised / Acute attention to detail
  • Proactive
  • Ability to work flexibly and diplomatically
  • Strong editorial and influencer contacts across Beauty, Fashion and Lifestyle
  • Strong and established makeup artist/agent contacts
  • Understanding of the evolving media and competitor landscape, and industry trends

 

 Profile

  • Experience of UK retail market place
  • Experience with top level press and negotiating big features
  • Experience within either a luxury, premium or cosmetics business
  • Personal affinity with brand and products
  • International / Cross Functional experience essential
  • Established contacts with UK / Irish Press
  • Perfect written and spoken English
  • Previous Management experience
  • Senior Executive stature
  • Previous experience in an in house PR Department essential
Apply

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group