PURPOSE OF THE ROLE
> Plan, implement and control an effective PR strategy to assist with maximizing the sales potential of new products, together with a plan for existing brands. This, in line with the Company's international strategy within agreed budget / profitability levels, and in view of market share development.
> Extend coverage from product launches to include more institutional communication of Dior's heritage and credibility as a fashion and fragrance House.
> To form part of the senior team of Dior setting the direction of the brand
> Manage and develop the PR team
> Identify and establish relationships with key UK/Irish makeup artists and celebrities to drive product placement, further build Dior's reputation for makeup artist expertise and reputation as a "hot" brand by opinion formers
> Ensuring that PR activity supports marketing & advertising activity
> Building relationship with Journalists, key suppliers, opinion formers and industry figures
> Planning and managing PR Budget
> Managing a team of two
> Initiate both corporate and product PR coverage through P.R. launches, trips, events and one to one contact with key media contacts.
> Continually seek new opportunities to increase the exposure and therefore raise the awareness and profile of the Dior brand
> Ensure all relevant magazine and newspaper titles, as well as key TV and radio journalists receive and know about forthcoming product launches.
> Work with selected key titles on securing exclusives for big stories to generate bigger impact pieces that complement overall launch coverage
> Build relationships with Dior Couture press in the UK in order to maximise synergies and initiate joint events where appropriate
> Co-ordinate with France all activity and information for new launches, press releases, visuals and press events including centrally organised press trips.
> Where appropriate, create press releases and organise shoot photography locally; control the ordering of product, stock and corporate material.
> Evaluate editorial coverage and proactively identify ways to improve its quality and increase its volume. Work closely with Team UK on PR/media projects.
> Liaise with marketing department to ensure press support for local initiatives.
> Liaise with Business Managers organising regional activity where editorial coverage and support is needed.
Key Leadership / Managerial Competencies
> Management and development of people
> Building effective teams
> Driven and ability to drive team
> Customer and relationship focused
> Strategic vision
> Ability to be both proactive and reactive
> Managing vision and purpose
> Creative / lateral thinker
> Well Organised / Acute attention to detail
> Ability to work flexibly and diplomatically
> Capability to understand and defend brand DNA
> Strong analytical skills
> Strong Communication skills
> PR team management
> General strong I.T. Skills
> Excellent presentation skills
> Experience of UK retail market place
> Experience with top level press and negotiating big features
> Experience within either a luxury, premium or cosmetics business
> Personal affinity with brand and products
> International / Cross Functional experience an asset but not essential
> Established contacts with UK / Irish Press
> Perfect written and spoken English
> Previous Management experience
> Senior Executive stature
> Previous experience in an in house PR Department preferable but not essential