International PR Manager

  • Company: TAG Heuer HQ
  • Country / Region : Switzerland
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: TAGH00777
  • Date of publication: 2021.02.12


The International PR Manager is responsible for coordinating the global PR strategy and PR activations for the TAG Heuer Brand. This includes responsibility for PR strategy and implementation of PR activation for the brand overall, product and collection storytelling, event and ambassador activation, corporate communication and special projects.

This means working closely with the management team and the broader marketing and product teams. The job holder will shape and roll out key messages and activations for media and handle all press related matters.

Missions :

  • Creation of PR tools targeting a variety of media including but not limited to imagery, press releases, press gifts, FAQs
  • Together with management, craft impactful messages and orchestrate roll out for brand and product communication for optimal coverage in traditional and digital media
  • Work closely with the Product & Innovation team to ensure impactful messages to support new product launches and showcase innovations
  • Lead local markets PR teams in planning and execution of all major PR activities. Create guidelines, best practices and coach the local teams to bring qualitative results
  • Develop 360° editorial partnerships with key media
  • Monitor and analyze the coverage, clippings and PR rankings worldwide
  • Strengthen the relation with key watch media and update the global media database
  • Press events and press trips organization
  • PR Budget follow up
  • Manage several platforms such as Press corner, Launchmetrics, DMR


  • You are fluent in English with excellent communication skills, French is a big plus
  • You have the ability to combine a strategic mindset with execution
  • You have advanced experience in project management, excellent presentation and organizational skills
  • You have a proven networking abilities and established network of journalists
  • You are positive team player
  • You have an experience in global consumer goods brand, preferably in Watch industry or luxury/premium environment
  • You have at least 5+ years' experience in PR

Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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