International Retail Director

  • Company: TAG Heuer HQ
  • Location: Switzerland
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 10 years
  • Reference No.: TAGH00454
  • Date of publication: 2019.01.25



International Retail Director (M/F)


Reporting directly to the Vice-President Sales, your role is to optimize our retail network, to drive its profitability and to enhance customer experience in a network of 140 own and franchise TAG Heuer stores. Working closely with all HQ departments and management of subsidiaries to elevate the retail experience and ensure full consistency with the brand platform and strategy.


Key accountabilities



  • Define and roll out the retail strategy for the brand, identifying opportunities for optimization of the retail network
  • Partner with General Managers in the markets to identify opportunities on retail strategy and operations


Customer experience

  • Elevate the customer experience in store
  • Develop CRM practice and drive omnichannel integration (deploy tools)
  • Manage mystery shopping campaigns and follow up


Retail Marketing

  • Ensure each store develops and implements a marketing plan - activation, events


Visual Merchandizing

  • Ensure optimal presentation of the brand and product in store
  • Define seasonal window animations plan
  • Keep developing the TAG Heuer store concept (architecture, atmosphere, style) to reflect the avant-garde spirit of the brand


Operations / retail performance

  • Implement state of the art operating procedures
  • Drive organic growth in the existing own and franchise retail network



  • Lead a global team of Retail Managers in the markets
  • Align recruitment, talent management, training and compensation practices with the retail objectives

The position, based at the TAG Heuer headquarters in Switzerland, requires frequent travels.


Fluent in English and French, you have a solid experience as retail director in a leading retail brand with international exposure. You have a strong leadership experience, preferably in a retail environment.


Your analytical skills and hands-on attitude help you to work effectively in a fast-paced and dynamic environment. Also, you are known for your strong interpersonal skills and Inter-cultural sensitivity


Last but not least, you are passionate about new trends in lifestyle, arts, new technologies and sports and if our slogan has a real meaning for you then we can't wait to receive your application!


Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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