Internship - CRM Europe and Middle East

  • Company: Fendi Italia
  • Location: Italy
  • Business group: Fashion & Leather Goods
  • Contract type: Internship
  • Function: Marketing
  • Experience required: Beginner
  • Reference No.: FEND01160
  • Date of publication: 2019.06.19



Position's purpose:

The CRM Stagiaire supports the European team with ad hoc analysis and reports, ensuring that FENDI CRM guidelines are implemented in the European network. He/she will provide comprehensive administration and operative support to the other functions.

Key responsibilities:

- Maintain the Database clean and reliable, manage clients reassignment and deduplication of profiles 
- Data Mining, KPIs tracking, Strategic Analysis and Reporting 
- Creation and control of target list for all direct marketing activities and in-store events 
- Support customer care requests 
- Cost control and budgeting activities 
- Ensure dedicated CRM training sessions for all the new joiners 
- Implement and monitor all Marketing activities for the Region, in line with the 360 marketing plan 
- Support all logistic and operative activities for the direct marketing
- Support coordination between retail, merchandising and communication through the formalization of an event plan


- University Degree in Business or Economics
- Advanced analytical skills
- Excellent Excel and Power point mastery
- Fluency in English
- Clienteling mindset
- Previous experience in a similar role will be considered a plus


Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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