Junior Brand Manager 18 months - Moët Hennessy Czech Republic

  • Company: Moët Hennessy Czech Republic
  • Location: Czech Republic
  • Business group: Wines & Spirits
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: MHE00955
  • Date of publication: 2019.07.30

Position

Moët Hennessy encompasses the wines and spirits activities of the LVMH Group world leader of the luxury sector. It comprises 24 Maisons. Moët & Chandon, Veuve Clicquot, Hennessy, Dom Pérignon, Belvedere... All of these world-renowned brands have become synonymous with the most prestigious terroirs.

Nowadays, Moët Hennessy is present in more than 150 countries, sharing the culture of excellence, tradition, innovation and authenticity of the Maisons all around the world.

 

Missions

The Junior Brand Manager will have to create and execute the marketing strategy guidelines, ensuring brand objectives are achieved for Veuve Clicquot, Hennessy, Dom Perignon, Ruinart and Estates & Wines.

Reporting to the Senior Brand Manager, he/she will work in the following projects :

Veuve Clicquot: build brand desirability and raise awareness

  • Increase brand dynamics and craft experiences to restore growth and attract consumers
  • Fuel on-trade rotation and increase off-trade visibility
  • Build La Grande Dame s second brand pillar

Hennessy: Take Hennessy out of the cognac category and build it as a brand

  • Focus on brand saliency through X.O Communication campaign
  • Increase VSOP penetration in the on-trade to compensate for Fine de Cognac
  • Design and execute disruptive off-trade solutions to raise brand salience
  • Make Hennessy a strong digital player with help of its own and 3rd party platforms (influencers, on-trade accounts) to gather brand advocacy
  • Consolidated private sales thanks to Paradis Imperial

Dom Pérignon: Build on the momentum of Vintage 2008 and drive interest in P2 and Rosé.

  • Re-conquer high-end gastronomy with P2
  • Be visible in the night
  • Create ultimate experiences for HNWI

Other brands : Ruinart and Estates & Wines

  • Boutique support to Corporate/private clients, availability and visibility of products, on-trade brand rotation

Other missions

  • Budget responsibility for each project
  • Support Sales team in the execution of the trade solutions
  • Brand planning 2021 -active cooperation
  • Using ASPIRE & Radarly reporting tools
  • Learning & Development with the focus on Champagne & Hennessy

Profile

Education

  • Business degree

Languages

  • English fluent written & spoken
  • French is a plus

Professional experience & know-how

  • At least 2 years Marketing experience
  • Experience from Wines & Spirits or luxury goods industry is a plus

Key skills

  • Creative & innovative
  • Presentation skills
  • Good relationship building skills
  • Commercial & Financial skills - numerate & commercially aware
  • Good organizational skills
  • Ability to work in a multi-cultural team 

Additional information

  • Start date : October/November 2019
  • Duration : 18 months
  • Local contract
  • Based in the Head-Office : Prague
  • Driving license required

 

Apply