• Company: Guerlain Holland
  • Location: Netherlands
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: GUER00773
  • Date of publication: 2018.02.26


In the marketing department, in collaboration with the Marketing Manager and the Senior Trade & Product Manager, your role will be to maximise sales and the GUERLAIN image by optimising the resources allocated adopting a 360° perspective, in line with the budgets set and international guidelines.

1.  To put in place the trade plan for the TOP 3 retailers (IPXL, Douglas and De Bijenkorf) and independent customers

  • Contribute towards the definition of the annual trade plan for each retailer in collaboration with the
  • Marketing Manager, the Senior Trade & Product Manager, the Sales Manager and the General Manager
  • Develop the 360° perspective of each trade action (theme, driving means)
  • Create POS visibility tools, ensuring quality implementation and keeping costs under control
  • Distributing the driving means per POS on the basis of quotas and in line with the budget (samples, GWP, POSM)
  • Organise trade logistics with the help of the trade trainee
  • Analyse the results during and at the end of the action: synopsis of key facts and sell-out results.

2.  Motivate sales staff during sales meetings and throughout the sales cycles


  • Take stock of the trade actions in progress to draw out the key facts
  • Present the forthcoming trade actions and federate around projects that promise growth for the brand

3. Put in place point-of-sale activities and podiums

  • Create a real shopping experience for the consumer
  • Develop an attractive dynamic for the POS team as a whole
  • Follow up schedules
  • Emphasise the key learnings

4. Put in place the all-retailers merchandising strategy and implement it on the NL market

  • Be in charge of SOFT merchandising, all retailers - full distribution, ensuring quality implementation and keeping costs under control:

                 *  development of planograms

                 *  follow-up of annual schedules of POS remodellings and openings (in collaboration with the suppliers and the sales team)

                 *  development of the ‘shelving' approach per axis: glorifiers, shelf space, etc.

                 *  development and implementation 2x per year of duratrans according to Guerlain priorities

  • Be in charge of HARD merchandising installations depending on projects, ensuring quality implementation and keeping costs under control (in collaboration with the Merch Europe team and the management controller)
  • Organise merchandising logistics with the help of the trade trainee

5.  Manage trade marketing and merchandising expenditure

  • Follow up every expenditure, from the drafting of the order to the allocation of the invoice
  • Monitor expenditure monthly with the Senior Trade & Product Manager and the management controller 
  • Collaborate on the drafting of the budget n+1 and annual R1/R2 budget revisions

6. In charge of monthly Trade Activities reports for corporate 7. Customised VIP retailer follow-up: De Bijenkorf counters and SPA Waldorf Astoria 


  • Experience of 1 or 2 years in a similar function
  • Commercial college or Master's degree in marketing
  • Good consumer, product and brand knowledge
  • Fluent in Dutch and English; French is a plus
  • Expertise of MS Office
  • You have a sense of contact and a good team spirit
  • You are organised, structured, involved, rigorous, persevering and enthusiastic
  • You are autonomous and flexible and are able to manage several projects simultaneously with a sense of priorities
  • You demonstrate creativity with a real aesthetic sensitivity, in line with the brand image
  • You show initiative with a sense of customer service and are results-oriented

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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