Key Account Manager

  • Company: Acqua Di Parma UK
  • Country/Region: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 2 years
  • Reference No.: ADPA00206
  • Date of publication: 2020.01.10



  • Be responsible to grow the business within your own accounts or categories using a collaborative approach, striving towards mutually beneficial outcomes whilst ensuring that excellent customer service is delivered
  • Develop retail sales by negotiating and implementing ambitious activity plan
  • Support the Sales team with operational business and ad-hoc projects
  • Deliver analyses and reports as requested


  • Develop and implement an annual business plan for each account: outlining vision and strategy, activity and investment plan, and detailed retail projections in line with identified targets.
  • Forecast and monitor gross and net sales, returns, discount provision and investment required from other departments (e.g. Marketing and Merchandising).
  • Manage and enhance the P&L of each retailer
  • Strengthen relationship with key contacts within the retailer; arrange and coordinate regular business reviews and strategy meetings.
  • Propose and implement improved assortments by key account to ensure most optimal and qualitative representation of the brand in key groups.
  • Manage and plan stock holding to optimise retail performance in-line with forecast.
  • Build a strong relationship with your key accounts whilst representing Acqua di Parma interests strongly.
  • Provide input into the forecasting through data analysis to help hit targets
  • Ensure excellent service level to accounts, act as a key point of contact for the accounts you manage / support
  • Conduct complex data analysis using large volume of data, being able to spot trends and recognize key growth drivers, use your interpretation of data to create a positive outcome
  • Work alongside the Sales/Marketing team to develop strong and creative business plans and negotiate with your accounts to identify sales opportunities
  • Input into assisting the team with delivering strong product launches and key trade animations
  • Provide account administration and co-ordination
  • Build strong relationships with business partners as well as internal stakeholders, with a focus but not limited to the field based area managers and/or business development managers, head office based sales, marketing and visual merchandising teams


Reports to: Commercial Director

Internal: Sales team

  Marketing team

  Retail team

  Merchandising team

Direct Reports: None

External: Retailers

  External agencies / third parties

Additional information


Key Competencies/Technical Skills

Strong analytical skills and commercial acumen

Confident presentation skills

Highly organised team player

Ability to work to tight deadlines

Proactive and flexible

Strong IT capabilities including: MS Office, Advanced Excel and PowerPoint


Previous experience in sales administration and key account management

2 years' experience in luxury / consumer goods retail sector would be an advantage

Degree Educated

Good understanding of retail principles and practices


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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