Manager, Digital Analytics

  • Company: DFS Group Limited (Hong Kong)
  • Location: Hong Kong
  • Business group: Selective retailing
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: DFS00282
  • Date of publication: 2018.08.21


As Manager of Digital Analytics, you will be responsible for analyzing and reporting on the effectiveness of our media investment, e-commerce sales, digital partnerships and more.

Success for this position is measured by the ability to ensure flawless execution, deliver reporting in a timely fashion, maintain and assure the accuracy and consistency of site data and lead in data innovation.


  • Lead performance analytics for understanding user acquisition/engagement/retention and utilization/funnel conversation/cohort analysis to drive deeper user insight, communication and growth plan.
  • Define macro and micro level KPIs and design customer journey data collection specifications for web, mobile, apps, etc.
  • Continuously provide monthly/weekly/ad-hoc services performance reports, present services growth recommendations, and champion implementation as need to exceed growth goals.
  • Monitor site performance and measure the impact of changes made to the site (daily, weekly, monthly) and communicate to all stakeholders within the organization.
  • Analyze customer data and generate reports/presentations that provide actionable insights and identify growth opportunities in user experience, campaign management and customer sales cycle.
  • Segment customer profiles and identify areas of opportunity to recommend move-forward strategies.
  • Implement on-site A/B testing strategies with appropriate statistical methods and evaluate results to optimize website performance across multiple areas (Creative, Editorial, Merchandising, etc.).


  • Become a reliable expert on our internal data tools.
  • Coordinate tagging for new site content and functionality, tracking parameter implementations.
  • Day-to-day management of program to ensure tracking, reporting and analytics are functioning optimally including tag management, QR codes and related vendors.
  • Manage ad-hoc reporting requests and reporting solutions.
  • Develop technical requirements for data collection, maintain data integrity and advance with new capabilities.

Additional information

An ideal candidate must have experience working with web analytic suites (Google 360 a must, Adobe a plus), media analytics (DoubleClick - DRM, DCM, DBM and DS3), presentation technologies (Tableau, Domo or any other data visualization tool) and be proficient in driving insights from large complex data sets. Experience with DMP technologies is a plus.

You have demonstrable experience measuring marketing performance and sharing actionable insights. We are looking for self-starters who can work in a rapidly changing industry, tolerate ambiguity, and demonstrate problem-solving leadership with limited oversight.

  • Bachelor or equivalent required.
  • At least 6 years relevant working experience in digital marketing, including a thorough understanding of
  • SEM, SEO, ad exchanges, e-commerce and digital trends.
  • Technical implementation (e.g. website tagging, campaign tracking & classifications, debugging, etc.) experience.
  • Ability to code VBA macros is a plus.
  • Must be Google 360 certified. Fully versed in data and reporting from DoubleClick systems - DRM, DCM, DBM and DS3.
  • Experience in BI/dashboard tools, SQL, statistics, e-commerce and customer behavior analysis.
  • Fluency in using Microsoft Excel, Domo and/or Tableau for data manipulation, analysis, charting, and automation.
  • Be comfortable in situations where asked to participate in ways to innovate creation of new data sets.
  • Strong attention to detail and ability to prioritize tasks, multitask and manage time effectively.

Selective retailing

Because each customer is unique, the Group's Selective Retailing labels offer every single one the shopping experience.

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