Manager/Senior Manager, Marketing--Sephora, NA

  • Company: Fresh
  • Location: United States
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: FRSH00121
  • Date of publication: 2018.10.21

Position

MAIN JOB OBJECTIVE

The Manager/Senior Manager, Marketing--Sephora, North America will manage the 360 Marketing plans for Sephora North America focusing on solid brand growth. This position is responsible for leading best-in-class implementations through highly productive relationships internally and externally, and execution of tactical details with assistance of marketing coordinator. In addition, the Manager/Senior Manager, Marketing--Sephora, North America will support and collaborate with management and partners on strategic plans development.

 

ESSENTIAL RESPONSIBILTIIES

  • Manage Sephora North America marketing strategy & execution, lead 360 marketing with internal Fresh teams and external Sephora teams for Sephora US, SiJCP, Sephora Canada in partnership with country's Marketing Manager, and Sephora Mexico
  • Own YOY side by side 360 trade marketing plans/calendars and ensure appropriate support to achieve growth objectives. Identify areas of opportunity and any risks/pressure points.
  • Manage all Sephora requests with support of Marketing Coordinator.
  • Manage sampling planning and implementation: program for maximum efficiency and brand impact, ensure best-in-class execution of significant brand spend
  • Promotional plans: YOY calendar management in very close partnership with global promo team and Sephora team, considering all retail sales pressure points overall and by key segment/franchise. Specific focus on Holiday animation strategy.
  • Own North America Marketing Calendar for the Sephora channels
  • Closely manage Marketing-driven Visual merchandising activities and add/delete calendars in partnership with Sales, Forecasting, VM and Sephora teams
  • Collaborate on media execution and strategy
  • Interface with Promo Marketing, Creative, and Sales Admin and all key departments and partners to ensure timely development and execution of marketing programs.
  • Manage assets process cross-functionally to ensure timely deliveries and best possible brand differentiation, 360 and sales impact
  • Manage forecasting process in partnership with sales development / planning and aligned with brand calendars and objectives
  • Ensure critical communication with Sales & EDU Directors and their field team for a unified vision of brand plans and best-in-class execution (share all side-by-side and brand updates, presentations, day-to-day updates, etc)
  • Prepare presentations in line with brand standard for purposes of strat meetings, weekly/monthly business updates, market meetings, field meetings, etc.
  • Own creative briefing process to global partners for various local market specific needs (in-store implementations, special programs, etc)
  • Responsible for guarding and building Fresh's image and strengthening brand equity 
  • Manage Sephora NA A&P budget
  • Manage key cross-functional / cross-channel projects for North America Marketing team
  • Manage competitive analysis and make recommendations for future planning - quantitative, NPD, qualitative, industry/non-industry inspiration, product/experience/service/360 marketing with focus on digital and in-store
  • Grow and mentor 1 Trade Marketing coordinator (direct report)
  • All other job related activities and evolving projects based on business needs

Profile

  • Bachelors degree
  • Minimum of 5 to 7 years of experience in marketing preferably within prestige skincare / beauty industry and with Sephora experience.
  • Strong analytical and managerial/organizational skills
  • Strong creative skills with a refined sense of brand equity with dynamic, open-minded spirit
  • Expert in execution, ability to manage large volumes of work and find efficiencies in entrepreneurial, fast paced environment. Very detail-oriented.
  • Strong communication and presentation skills
  • Experience with visual merchandising & planograms is a definite plus
  • Proficiency in Pack Office

Additional information

This position sits in our New York City office

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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