Marketing Executive

  • Company: LVMH Fragrance Brands France
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: LVMHFB00786
  • Date of publication: 2019.02.22

Position

MAIN JOB OBJECTIVES

The position will be assisting marketing and sales team in developing Marketing and Merchandising tools to accelerate Retail and E Retail business across the South-East Asia and Pacific region for Givenchy and Kenzo Perfumes and cosmetics.

ESSENTIAL DUTIES AND JOB RESPONSIBILITIES

E retail

  • Define E retailers' product offer and product mix
  • Negotiate brand visibility with E retailers according to E retail animation plan
  • Collaboration with E retailers for the construction of the e-store trade animation plan
  • Set up GWP and samples strategy with E retailers to animate novelties, collections and best sellers
  • Monthly quantitative analysis of E retailers sell/out, sell/in, animation tools 
  • Provide brand digital assets to E retailers to insure perfect brand page visibility
  • Definition of preview, exclusive and promotional activities on products

 Marketing and Trade

  • Supervise and ensure Point of sales animations run smoothly according to the trade marketing plan
  • Review animation proposal, promotion mechanism and define sell-out target for each animation
  • Monitor and complete the trade animation profitability database/tool
  • Consolidate A&P budgets and spending's

 Merchandising follow up

  • Insure tracking of retail network and corresponding merchandising.
  • Handle planograms and merchandising updates to secure best brand's visibility and propose solutions/ideas according to new arrivals & priorities.

 Retail analysis

  • Prepare a range of monthly sell-out reports that align to sales, marketing and financial analysis for the business.
  • Provide recommendations & guidelines on forecasts, assortments and stocks with the support of the sellout analysis
  • Responsible for the overall administration of the sales management tool (Orion Sell-out)
  • Responsible for recommending price lists by retailer in interaction with pricing dept. and area managers.
  • Consolidate market studies: market & product trends, retailtainement and activations

 Digital

  • Provide guidance and support for local teams to develop and execute and follow local digital marketing plans (campaign objectives, digital assets, product seeding materials...)
  • Liaise with our distributors to define KPI, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Regular competitor monitoring and reporting of digital activity

Profile

Background

  • University graduated, preferable in Marketing, E Retail/ E commerce, Business related discipline 
  • Excellent command of Microsoft tools ( Powerpoint / Office Excel) with capacity of building presentations, dashboards.
  • Strong analytical skills.

 

Personality

  • Highly motivated, energetic, enthusiastic and team oriented
  • Strong mathematical and analytical skills are essential skills
  • Proactive and logical
  • Able work under pressure
  • Well organized, strong in problem solving and decision making independently
  • Fluency in both written and spoken English is a must.
  • French speaking is a plus to facilitate contact with HQ.

Additional information

Reports to:

  • Regional Marketing Manager

Contacts and Relationships:

  • Corporate Forecasting team

  • Beauvais Logistic teams

  • Regional Marketing Teams

  • Regional HK Finance + Director

  • Area Managers, Coordinators

                                      
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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