Marketing Executive

  • Company: LVMH Fragrance Brands France
  • Country/Region: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: LVMHFB00979
  • Date of publication: 2020.01.02


Major Responsibilities 

  • Develop and execute all aspects of Marketing, Digital & CRM programs in line with business objectives
  • Responsible for product management including launch plan and marketing campaign
  • Prepare analysis report and new launch sales tracking report with insight and suggestions
  • Handle monthly order and new launch forecast and follow through by working closely with supply and demand planning team
  • Organize trade animations with 360 marketing proposal and work closely with VM team
  • Draft communications for trade promotions and events
  • Line up potential business partners and joint-promotion events to maximize the business potential
  • Responsible for development & co-ordination of marketing material, in-store & external events, etc.
  • Build close relationship with trade partners and identify business opportunities
  • Actively communicate with Sales team to get feedbacks and suggestions on best practice
  • Suggest and roll out retail-tainment ideas for specific launches and seasons
  • Prepare reports and analysis on the performance of each promotion activity to monitor ROI
  • Monitor competitors' activities such as CRM activities, trade activities, value sets and GWP, to initiate promotion suggestions
  • Prepare the market research to know well the consumer needs and brand opportunities in the market with the actions to be initiated accordingly


Job Requirements 

  • Degree holder preferable in Marketing / Communications / Business or relevant disciplines
  • 3-5 years solid marketing experience in beauty industry
  • Good command of written and spoken English and Chinese (both Cantonese & Mandarin)
  • Proficient in MS Word, Excel and PowerPoint (both English and Chinese version) and Chinese word processing
  • Responsible and strong sense of entrepreneurship and project ownership
  • Have initiative & creativity in formulating brand and marketing strategies
  • Strong interpersonal and communication skills, detail minded, well organized
  • Multi-tasking, efficient, flexible and able to work under pressure
  • Team player, mature, independent, proactive and positive

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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