Marketing Executive - Middle East Area

  • Company: Parfums Christian Dior UAE
  • Location: United Arab Emirates
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: PCD15547
  • Date of publication: 2018.07.01

Position

MAIN RESPONSABILITIES

The main mission is to ensure the international innovations plan is implemented in UAE Market as per the launch calendar and to establish the on-counter events calendar to support the launches.

This position requires efficient communication across the regional and local teams based in Dubai (Marketing, Merchandising, Training, Logistic, Finance, PR, Digital & CRM, Commercial), as well as the UAE retailers.

1 - Animations and on-counters events

  • UAE events plan follow up: set up of the on-counter animations plan, supplier selection and briefing, production follow up, orders marketing elements and testers, participation to the event when relevant, collects event feedback and prepares reports.
  • Marketing Tools: manage and coordinate with concerned parties the production of marketing materials such as leaflets, visuals, editions. Updates the POS service tools when necessary.
  • Digital: Negotiates & books the social media support for events, prepares the assets (with regional team), gets retailer approvals, follow up of implementation and reports.
  • Launch feedback: sends feedbacks to the region regarding new launches, regional animations, HPP, key events, etc. Presents information during internal meetings.

2 - Forecasts and Budgets

  • Forecasts the novelties (sales products & POSM) and basic POSM (AOG, gifts, blotters, etc.) Ensures the dispatch of the forecasted references as per agreed launch and trade marketing plan. Monitors the POSM forecasts vs the approved budgets.
  • Prepare the yearly budget of the on-counter events plan, track the expenses and ensure the budget is respected.
  • POs : raise and follow up of POs to the suppliers, follow up on payments.

3 - Retailers' relationship

  • Present the innovations plan to local retailers, prepare presentations of the animation & events for the monthly meetings and update sell-out figures for each retailer.
  • Realize regular markets visits to collect new launch feedback.

Profile

  • Minimum of 2 years' experience in a Marketing position, having a regional experience is a plus
  • Strong knowledge and affinity with the Perfumes & Cosmetics industry
  • Proficient user of the MS Office package, at ease with figures and analysis
  • Fluent in English, French and Arabic is a plus
  • Excellent interpersonal skills and communication skills
  • Creative, innovative thinking and pro-active attitude
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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