MARKETING INTERN - WOMEN FRAGRANCE

  • Company: Parfums Christian Dior UK
  • Country / Region : United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Internship
  • Function: Marketing
  • Experience required: Beginner
  • Reference No.: PCD16674
  • Date of publication: 2020.10.11

Position

POSITION: MARKETING INTERN - WOMEN FRAGRANCE
DEPARTMENT: MARKETING
LOCATION: LONDON
REPORTS TO: PRODUCT MANAGERS WOMEN FRAGRANCE

PURPOSE OF THE ROLE
Assist the 2 Fragrance Product Managers (PM) on the Women Fragrance portfolio by carrying out daily tasks and project implementations within given guidelines, timing and budget.
To start beginning of May fr a 12 month contract.


Profile

MAIN RESPONSIBILITIES

Analysis
- Responsible for monthly fragrance sell out reports on the Women Fragrance market
- In charge of getting qualitative field feedback on new launches on Women Fragrances
- Responsible for gathering, filing and reporting on competitive information (new       launches and Xmas)
- Spend qualitative time doing store visits in London (weekly) and in regions to build close relationships with the field team and have a great understanding of the market.


Budget management
- In charge of the main budget tracking tool (MYPOSM) by extracting and analysing the report with the other intern and flagging the key variations vs previous month to help the PMs track the yearly budget on a monthly basis
- Manage the collateral budget, tracking the overall fragrance spend on a weekly basis, and organising debriefs with all PMs to rearrange the underspends every month.

Media
-  Brief and follow up with the production agency on the approval of press, outdoor and TV formats
- Ensure the media budget is rigorously kept up-to-date


360 planning and implementation
- Assist the PMs on forecasts and allocations for key Women Fragrance launches and Christmas.
- Coordinate logistics meetings for all launches with PMs and Demand planning team to ensure the accurate and efficient implementation of the in-store 360 plan.
- Develop and produce diverse marketing material, in line with the fragrance product manager's guidelines, timing and budget (POSM / Launch Material / Ad hoc mail out / Newsletters)


Events and animation implementation
- Coordinate the implementation of launch animations both in POS and outside POS (new events, partnerships, sampling opportunities, sponsorships) in line with product managers' guidelines, timings and budgets


Trade and field-force
- Liaison with the current intern and product managers to implement the yearly gift plan
- Follow up on various requests from the field team


Internal and external communication
- Create marketing presentations for internal and external actors


Ad hoc projects
- Contribute to the generation of creative ideas within the department

 


Additional information

POSITION WITHIN THE ORGANISATION

Reports To: Product Manager Women's Fragrance and Product Manager on JOY

Direct Reports: None

Internal contacts: Marketing Team, Retail Team, Merchandising Team, Stores, Finance, French Production Team

External contacts: Agencies, Retailers, Various Suppliers

 

PERSON SPECIFICATION


Key Competencies/Technical Skills
Fluent in English
Strong Computer skills (Powerpoint, Word, Excel, Internet, Database)
Excellent analytical skills
Strong motivation
Strong team work spirit
Passion for luxury cosmetic brands
Able to be proactive and reactive
Strong organisational skills
Strong attention to detail
Creative flair


Profile
Degree in Marketing / Business Studies or similar
Experience in Marketing in luxury goods in retail industry and / or FMCG
Passion for luxury cosmetic brands

Apply

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group