Marketing Manager (3 month contract)

  • Company: Acqua Di Parma UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: ADPA00176
  • Date of publication: 2019.01.28

Position

Responsible for the planning, day to day implementation and management of the Acqua di Parma brand activities in order to achieve targeted sales, profit and contribution within the constraints of a set budget. Delivering growth in line with set budget.


Profile

MAIN RESPONSIBILITIES

 

Marketing planning 

  • Develop brand objectives and strategies including all aspects of the mix: Product, price positioning, distribution, in store activities and communication
  • Prepare product allocation sheet for each launch including allocation of samples and POSm 
  • Develop Sales presenters for Sales Managers


Implementation

  • Working with Sales Managers and stores, recommend and get approval for sites and window campaigns
  • Develop ad hoc local collateral POS elements to support launches and activities when required
  • Work with Retail and Training Manager to develop training program for permanent and temporary staff


Analysis

  • Track launches and sites performances, analyse and draw conclusions
  • Produce reports for GM and Italy whenever required
  • Track competition and make recommendations to Italy for future product development


Logistic and budgets

  • Ensure adequate stock coverage for all products through forecasting accuracy and quota management.
  • Work on and propose relevant budgets (POSM, Sites, Funds Given to the trade, Media, Customer Relationship Management) annually
  • Ensure that all activities are carried out within budget parameter as agreed with General Manager.
  • Manage entire Marketing budget 


Communication

  • Prepare brief for Media Agency on an annual basis and recommend overall Communication Strategy
  • Responsible for media colour balancing and cropping validation working with media production agency
  • Develop CRM and Digital Campaigns and work closely with Italy to get approval
  • Work very closely with key Retailers contacts in order to create relevant visibility for the brand on Retailers website as well as on line "shop in shop"
  • Work with PR Manager to get press coverage for new products and create PR stories for the brand

 


Additional information

Key Competencies/Technical Skills

  • Excellent organisational skills
  • Able to prioritise work in a fast changing environment
  • Acute attention to detail - numerate/analytical
  • Able to work on own initiative
  • Diplomacy and negotiation skills
  • Confidence in influencing
  • Creative skills and copywriting ability
  • Taste for luxury and empathy with the ADP brand
  • Team worker
  • Enthusiasm and energy
  • Microsoft office (e.g. Excel, Word, Powerpoint)
  • Presentation skills



Profile


A Marketing or Business graduate with experience in Fragrances is essential.




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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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