Marketing Manager (3 month contract)

  • Company: Acqua Di Parma UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: ADPA00176
  • Date of publication: 2019.01.28


Responsible for the planning, day to day implementation and management of the Acqua di Parma brand activities in order to achieve targeted sales, profit and contribution within the constraints of a set budget. Delivering growth in line with set budget.




Marketing planning 

  • Develop brand objectives and strategies including all aspects of the mix: Product, price positioning, distribution, in store activities and communication
  • Prepare product allocation sheet for each launch including allocation of samples and POSm 
  • Develop Sales presenters for Sales Managers


  • Working with Sales Managers and stores, recommend and get approval for sites and window campaigns
  • Develop ad hoc local collateral POS elements to support launches and activities when required
  • Work with Retail and Training Manager to develop training program for permanent and temporary staff


  • Track launches and sites performances, analyse and draw conclusions
  • Produce reports for GM and Italy whenever required
  • Track competition and make recommendations to Italy for future product development

Logistic and budgets

  • Ensure adequate stock coverage for all products through forecasting accuracy and quota management.
  • Work on and propose relevant budgets (POSM, Sites, Funds Given to the trade, Media, Customer Relationship Management) annually
  • Ensure that all activities are carried out within budget parameter as agreed with General Manager.
  • Manage entire Marketing budget 


  • Prepare brief for Media Agency on an annual basis and recommend overall Communication Strategy
  • Responsible for media colour balancing and cropping validation working with media production agency
  • Develop CRM and Digital Campaigns and work closely with Italy to get approval
  • Work very closely with key Retailers contacts in order to create relevant visibility for the brand on Retailers website as well as on line "shop in shop"
  • Work with PR Manager to get press coverage for new products and create PR stories for the brand


Additional information

Key Competencies/Technical Skills

  • Excellent organisational skills
  • Able to prioritise work in a fast changing environment
  • Acute attention to detail - numerate/analytical
  • Able to work on own initiative
  • Diplomacy and negotiation skills
  • Confidence in influencing
  • Creative skills and copywriting ability
  • Taste for luxury and empathy with the ADP brand
  • Team worker
  • Enthusiasm and energy
  • Microsoft office (e.g. Excel, Word, Powerpoint)
  • Presentation skills


A Marketing or Business graduate with experience in Fragrances is essential.


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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