Marketing Manager

  • Company: DFS Italia S.r.L. (Italy)
  • Location: Italy
  • Business group: Selective retailing
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: DFS00247
  • Date of publication: 2018.07.15

Position

The Marketing Manager is responsible in developing and implementing the Marketing projects for T Fondaco dei Tedeschi, in line with the Corporate Policies and Guidelines and the local strategies and guidance defined by the Communication & Marketing Director.


Profile

Marketing:

  • Work with Communication and Marketing Director in elaborating the strategic guidelines and the Marketing Plan aimed at accomplishing the company objectives.
  • Implement the planned action plans in collaboration with the marketing and communication team, other functions and the HQ.
  • Work on the Consumer insights/Business Intelligence in collaboration with the Global Team, support in building and guiding the knowledge of the consumers and influencing the other company functions on decision making process
  • Coordinate alignment with internal teams while engaging and managing external vendors & partners to drive all marketing initiatives.
  • Develop initiatives that drive awareness, sales, visits and spending in-store.

Digital and Social Media:

  • Work with Communication and Marketing Director in building a Digital / Social media strategy customized for Venice in partnership with the HQ, implement the strategic plan handling the digitals points, create the contents for T Fondaco digital platforms.

Strategic Partnership Platform:

  • Propose and implement a strategic partnership platform
  • Identify the key potential partners and elaborate the project plan and manage its implementation


Advertising and Media Plan:

  • Define the Creative Format for T Fondaco in collaboration with Global Creative Team, supported by the Communication and Marketing Director
  • Guide the media buying process
  • Develop and deliver local briefs for the Global Creative Team and ensure that projects are completed within timelines and budgets.

Budget management:

  • Support the Communication & Marketing Director in defining and monitoring the budget of the function, handling all the relevant activities.

Additional information

  • BA in Marketing / Communication, MBA a plus.
  • Solid background (5/10 years) in marketing and communication; retail industry is a plus.
  • Fluent Italian. Good written and spoken English.
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