Marketing Manager - Givenchy

  • Company: LVMH Fragrance Brands France
  • Country/Region: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: LVMHFB00993
  • Date of publication: 2020.03.23

Position

MARKETING MANAGER

PURPOSE OF THE ROLE

Increase market share for fragrance, make-up and skincare on the UK + Ir markets while enhancing Givenchy's awareness on the market.

To be successful, the marketing manager will need to work closely with the sales team to deliver sell-out oriented 360 activations that engage each retailer.

 

MAIN RESPONSIBILITIES 

 

Contribute to define, plan and implement the brand ambition

- Contribute to build the strategy for the brand (3YP) with the Marketing Director

- Owner of the marketing plan and trade plan to coordinate all retailers actions with sales team

- Lead the forecast on three categories in line with brand ambition

 

KPIs: forecast accuracy, level of leftovers, reaction vs market change 

 

Lead the category growth for Fragrance and MU in the UK and Ireland markets

- Work on category and franchise ambition (Full Year and Phased)

- Grow the category by successfully launching new products while maintaining the existing portfolio

- Lead from creation to implementation impactful 360 activation to disrupt the market

- Perfect execution of all actions in order to ensure brand elevation

KPIs: MS + Ranking

 

Marketing budget

  • Manage marketing budget across three axes with marketing director, including marketing spendings, POSM, central merchandising...

 

KPI: budget landing in line with target

 

 


Profile

Management of a team

- Manage two direct reports

Implement new product launches and strive to maintain growth on icons within the category/pillars

- Establish the marketing plan with Marketing Manager

 - Develop the launch strategy (360° platform) and animation theme that will lead the visual execution and message across all levers activated

 - Lead launch projects with all departments

 

Develop promotional and trade marketing plan for the category/pillars; work closely with VM and Sales teams to ensure smooth and consistent implementation

  - Design with Marketing Manager and Commercial team the trade plan to support key trading peaks / launches

  - Brief and act as interface for Training, BCs, Merchandising and PR Departments to ensure translation of 360 marketing plan to the field-force, merchandising guidelines, and digital/e-retail execution - and validate the design with Marketing Director

  - Work closely with Sales & Field team to maximize local events for category, and ensure in-store execution is consistent with the brand's image and philosophy

  - Brief and work closely with Marketing Intern(s) to ensure all projects are well communicated, delivered on time and perfectly executed

 

Manage budget and ensure sales forecasts accuracy for category

  - Ensure that all activities are carried out with budget parameter as agreed with Marketing Director

=> In charge of the POSM & Collateral trackers, and meticulous attention to PO raising

  - Ensure adequate stock coverage for all category items (products, samples, testers, GWPs)

=> Work with Sales and Operation on: forecasts of basic & new initiatives / correct phasing

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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