Marketing Manager (Maternity Cover)

  • Company: Acqua Di Parma UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: ADPA00128
  • Date of publication: 2018.03.05



  • To be part of the management team and set the vision and direction for Acqua di Parma in the UK & Ireland.
  • To plan, implement and control  effective marketing, merchandising and PR programmes, maximising the sales potential of new products, together with a plan for existing brands in line with the Company's international strategy within agreed budget / profitability levels, and in view of market share development.
  • To manage and develop the Marketing teams and PR agency



  • Develop brand objectives and strategies including all aspects of the mix: product, price positioning, distribution, in store activities and communication
  • Act as a brand ambassador and guardian in all activities
  • Overview and control product allocation sheets for each launch including allocation of samples and POSM
  • Develop effective selling tools and presentations for Sales team
  • Work closely with the Sales Department and negotiate if required with Head Office so as to ensure that marketing activities are in line with commercial needs
  • Work closely with management team to organize Sales meeting and Strategy meetings
  • To work closely with the Head of Sales and Training Manager to ensure that marketing plans are translated into retail activation and training plans
  • Implement hard and soft Merchandising strategy including new counter design and production, maintenance and merchandising campaigns
  • Develop strong trade marketing plan and work very closely with Head of Sales and key Retailers to secure relevant visibility for the brand on and off line
  • Develop ad hoc local collateral POS elements to support launches and activities when required
  • Manage, motivate and develop the team to achieve individual business objectives
  • Continually review structure and processes to ensure the brand is set to achieve future growth ambition
  • Track competition and make recommendations to Italy for future product development
  • Track launches and sites performances, analyse and draw conclusions
  • Produce reports for GM and Italy whenever required
  • Full responsibility for A&P, PR and Marketing budgets including:
  • sales forecasts and monitoring by product line.
  • P&L analysis for strategic launches and promotion

E-Commerce - E Retailing

  • Develop E retailing and Ecommerce strategy with E-Commerce manager to meet set objectives
  • Monitor performance vs target
  • Review and agree E Commerce trade plans with Italy


  • Prepare brief for Media Agency on an annual basis and recommend overall Communication Strategy
  • Manage PR strategy with Italy and Agency to execute best in class product launches and meet PR targets
  • Develop CRM and Digital Campaigns and work closely with Italy to get approval


Key Competencies/Technical Skills

  • Team management
  • Strong Commercial awareness and understanding of UK retailers
  • Strong communication skills : confidence in influencing and relationship focused
  • Able to prioritise work in a fast changing environment
  • Acute attention to detail - numerate/analytical
  • Able to work on own initiative
  • Creative skills and copywriting ability
  • Taste for luxury and empathy with the brand
  • Team worker
  • Enthusiasm and energy
  • Microsoft office (e.g. Excel, Word, Powerpoint)
  • Presentation skills
  • Italian language a plus but not essential


  • A Marketing or Business graduate with at least 5 years experience in a marketing role.
  • Previous exposure to luxury brands and/or retail.
  • Ability to develop within the next 3 years.

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group