Marketing Manager - Maternity Leave Cover

  • Company: BeneFit Cosmetics New Zealand
  • Country / Region : New Zealand
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: BEFI100489
  • Date of publication: 2021.04.29


Lead the brand marketing strategy for both existing and new Benefit products and services.

Your goal will be to maximize sales by optimizing the resources allocated in a 360 ° vision, in line with defined budgets and global guidelines.

You will also be responsible for enhancing and maintaining the brand image online & offline with CRM, Media, Social Media & E-commerce.

Job Description



1.Develop and execute Marketing strategy and activities

  • Manage and coordinate launches with excellence
  • Collaborate with the global and APAC Marketing teams to ensure alignment of global brand strategy.
  • Create and/or customize all promotional marketing programs and promotional event calendars for NZ.
  • Collaborate with Sales and Retail on the execution of promotional strategies.
  • Retailer Presentations - Conceptualize retailer presentations in PowerPoint to share new launches and marketing programs.
  • Develop and implement local marketing tools, innovative promotions and online & offline events in line with global guidelines

2. Product Management

  • Coordinate and collaborate in the development of the marketing budget and its revisions (R1 / R2)
  • Monthly analysis (Sell in & Sell Out by Line), in line with the objectives
  • Monthly analysis of rotation, stocks and newness
  • Responsible for sales forecasts for each product launch and activation campaigns
  • Sales, Promo Sales and POSM forecasts (in collaboration with various departments)
  • Management and continuous monitoring of the above leftovers while controlling costs
  • Management of product launches: pre-series, purchase orders, quotas etc.
  • Interact with Benefit Global and APAC (including monthly reports, market requests, launch reviews etc)

3. Responsible for Benefit's Brand Image and DNA : online and offline


  • Define and execute Benefit's media strategy and monitor of the expenses & performances of the campaigns
  • Oversee E-Commerce to ensure updates of our product lines & new launches on e-retailers pages & maintaining our brand image through brand and product pages
  • Oversee the management of NZ page and the Store Locator
  • Oversee CRM, management of the NZ database and development of the CRM programs in conjunctions with retailers and other stakeholders

4. Visual Merchandising


  • Localize and execute all new product launch VM directions from Global and APAC
  • Create and execute store VM plans for all, including location specific elements
  • Support with any maintenance repairs needed on B&M counters or self-service furniture.
  • Support with new openings from local printing to store fit outs following Global Guidelines.

5. Manage marketing expenses (Media, Samples, Merchandising, Testers)


  • To oversee A&P expenses (samples, merchandising, local production and testers) and optimize the allocation of these means in a 360 ° plan
  • Track each expense, from the constitution of the PO to the billing of the invoice
  • Manage and control expenses monthly

6. Team management


  • Manage, motivate and develop the dedicated team of 1 E-tail and Digital Marketing Executive
  • Drive a continuous program of interns to support the Marketing team


  • Marketing Degree
  • 2 years' experience as a Marketing Manager
  • Organised, structed, involved, resilient, enthusiastic
  • Entrepreneurial spirit that will help drive results
  • Excellent written and verbal communication skills; strong presentation skills
  • Team player with a proven ability to prioritize and meet deadlines in a fast-paced environment
  • Strong Microsoft Office and adobe photoshop skills.
  • Ability to travel Internationally

Additional information

Must have working rights in New Zealand

This is a 10 month Maternity Leave Cover based in our head office in Ponsonby


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses