Marketing Manager - Maternity Leave Cover

1.Develop and execute Marketing strategy and activities

• Manage and coordinate launches with excellence
• Collaborate with the global and APAC Marketing teams to ensure alignment of global brand strategy.
• Create and/or customize all promotional marketing programs and promotional event calendars for NZ.
• Collaborate with Sales and Retail on the execution of promotional strategies.
• Retailer Presentations - Conceptualize retailer presentations in PowerPoint to share new launches and marketing programs.
• Develop and implement local marketing tools, innovative promotions and online & offline events in line with global guidelines

2. Product Management

• Coordinate and collaborate in the development of the marketing budget and its revisions (R1 / R2)
• Monthly analysis (Sell in & Sell Out by Line), in line with the objectives
• Monthly analysis of rotation, stocks and newness
• Responsible for sales forecasts for each product launch and activation campaigns
• Sales, Promo Sales and POSM forecasts (in collaboration with various departments)
• Management and continuous monitoring of the above leftovers while controlling costs
• Management of product launches: pre-series, purchase orders, quotas etc.
• Interact with Benefit Global and APAC (including monthly reports, market requests, launch reviews etc)

3. Responsible for Benefit's Brand Image and DNA : online and offline

• Define and execute Benefit's media strategy and monitor of the expenses & performances of the campaigns
• Oversee E-Commerce to ensure updates of our product lines & new launches on e-retailers pages & maintaining our brand image through brand and product pages
• Oversee the management of Benefit.com NZ page and the Store Locator
• Oversee CRM, management of the NZ database and development of the CRM programs in conjunctions with retailers and other stakeholders

4. Visual Merchandising

• Localize and execute all new product launch VM directions from Global and APAC
• Create and execute store VM plans for all, including location specific elements
• Support with any maintenance repairs needed on B&M counters or self-service furniture.
• Support with new openings from local printing to store fit outs following Global Guidelines.

5. Manage marketing expenses (Media, Samples, Merchandising, Testers)

• To oversee A&P expenses (samples, merchandising, local production and testers) and optimize the allocation of these means in a 360 ° plan
• Track each expense, from the constitution of the PO to the billing of the invoice
• Manage and control expenses monthly

6. Team management

• Manage, motivate and develop the dedicated team of 1 E-tail and Digital Marketing Executive
• Drive a continuous program of interns to support the Marketing team