Marketing Manager

  • Company: TAG Heuer Australia
  • Location: Australia
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 10 years
  • Reference No.: TAGH00383
  • Date of publication: 2018.07.11


TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.

Our slogan #DontCrackUnderPressure is more than a claim - it is a mindset. If you like challenges, out-of-the-box thinking and team work, there is an opportunity for you as we are looking for a Marketing Manager.

Reporting into the GM and in collaboration with TAG Heuer Headquarters, you will develop the brand image and support sales by implementing the global marketing strategy in Australia.

Responsibilities are:

Event Marketing:

  • Identify and develop new initiatives and events to leverage local and international assets.
  • Organize and execute frequent events in Australia and New Zealand.


  • Develop local sponsorship opportunities and drive activation of local and worldwide assets.
  • Maintain and develop the relationship with our ambassadors.


  • Develop and implement the digital marketing strategy for Australia, including CRM and e-commerce to drive brand awareness and support sales.
  • Keep up to date with the latest developments on digital marketing trends


  • Define and implement advertising strategy through all channels.
  • Manage media budget to plan and buy all corporate advertising and manage co-op programs and budgets.

Trade marketing

  • Adapt and deploy TAG Heuer visual merchandising and trade marketing material and guidelines to the point of sales - displays, window animation.
  • In collaboration with the HQ and sales, ensure smooth implementation/construction of corners, shop in shops and boutiques through the VM team.


  • Motivate and develop a team of 2 marketing professionals.
  • To be able to understand the effects and impact of Marketing on the business.
  • Encourage collaboration across the organization.




We are looking for someone who has a bachelor degree in Marketing or Communications, with a successful experience (minimum 10 years) and strong digital experience, including e-commerce and CRM strategy development and implementation. You have direct operational experience in the marketing field and have already work with agents. Commercial experience is essential.

Self-starter, you are able to work effectively in a fast-paced and dynamic environment. You are agile, adaptable, experienced in high pressure environments, and possess strong relationship skills. Impeccable attention to detail with a can-do attitude is crucial.

As a TAG Heuer Ambassador, you are passionate about new trends in lifestyle, arts, new technologies and sports.


Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

Discover the business group