Marketing Manager- Zenith

  • Company: Zenith USA
  • Country / Region : United States
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: ZENI00082
  • Date of publication: 2021.01.28

Position

 

Position Title:    Marketing Manager              

Reports to:         Brand Director

Location:             Springfield, NJ and New York, NY

FLSA Status:        Exempt

 

Feet on the ground and head in the stars. From the design to the finish of each piece, Zenith strives to set life in motion and push the boundaries of the impossible. Its movements place the Swiss Maison at the forefront of the art of watchmaking. Zenith features exceptional in-house developed and manufactured movements in all its watches. From the first automatic chronograph and the now-legendary El Primero movement to the 1/100th of a second chronograph and the first true evolution of the regulating organ since the 17th century with the Zenith Oscillator, the Manufacture owes its success to individuals who believe it is time to reach their star.

 

POSITION SUMMARY

The Marketing Manager develops, establishes and maintains North American marketing strategies to meet brand's objectives and incrementally grow the brand awareness in the North American market.  These responsibilities include coordinating, overseeing and implementing all aspects of marketing, communication and advertising.


Profile

ESSENTIAL JOB FUNCTIONS

  • Liaise with HQ to develop efficient and innovative marketing/promotional actions to achieve commercial objectives (E-commerce, CRM, direct marketing, training, roadshows ...)
  • Strategic planning, organization and execution of all brand events including trade fairs, industry shows, PR events, retailer events and collector dinners
  • Partner closely with and be main of point of contact for our Public Relations Agency, source and manage our Brand Ambassador activation
  • Deploy successful social media actions and generate regular flow of buzzworthy brand news including product launches, all brand events and local events; plan and effectively execute advertising initiatives and campaigns according to HQ directive
  • Implementation of the brand's trade marketing/visual merchandising policy, Coordinate all construction projects for new Point of Sales, Corners and Shop in Shops
  • Monitor, review and report on all marketing activities, results and ROI
  • Maintain budget and execution
  • Monitor industry best practice

KNOWLEDGE, SKILLS & ABILITIES

  • Experience in all aspects of developing and managing marketing strategies
  • Solid knowledge of social media platforms and website analytics tools, knowledge of competition across all communication channels
  • Relevant product and industry knowledge
  • Relationship with luxury industry press and other actors, a plus
  • Willingness to travel up to 30%

EDUCATION AND EXPERIENCE

  • Business or marketing related degree or equivalent professional qualification
  • 5+ years of relevant marketing experience
  • Bilingual in French, a plus

 

Equal Employment Opportunity

The Company provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws.  This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

 

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Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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