General Purpose of the Position:
Administer and coordinate all Marketing Related Activities for the Wholesale Division to ensure that the Loro Piana brand image is consistent across all channels, through In Store Events, Client Communication, Partnership Opportunities, and Co-Op Advertising.
- Support the Director of Marketing / CRM in ensuring all Marketing communication / activities are consistent with company guidelines and brand integrity.
- Oversee all sample traffic for online shoots, In Store Events, and Advertising Initiatives
- Oversee and create Wholesale Marketing Calendars
- Partner with Director of Marketing on all Catalogues and Client Mailings.
- Partner with Director of Marketing on all Advertising Initiatives for Wholesale, including Print and Digital Initiatives
- Oversee Wholesale E-Commerce Websites to ensure that brand image, styling, and pricing is consistent
- Work to enhance one on one relationships with VIP clients through Exclusive Marketing Initiatives and Events.
- Partner with the Director of Marketing / CRM on the planning and execution of events.
- Enhance relationships and communication with Wholesale Marketing Departments to ensure that Loro Piana is considered as a major player in the Wholesale space
Skills and Abilities Required
- Familiar within wholesale business
- Understand of print and digital marketing
- 20% travel
- Must have valid drivers license
Education and Experience Required
- Bachelor's degree and or experience in related field
- 3-4 years' experience