Maternity cover Product Manager

  • Company: Guerlain Holland
  • Location: Netherlands
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: GUER01571
  • Date of publication: 2019.04.29

Position

Within the marketing department, in collaboration with the team, your role will be to develop the marketing strategy of GUERLAIN on the Dutch market by being responsible for the product management for the entire portfolio of the brand (3 categories: Perfumes, Makeup & Skincare). Your goal will be to maximize sales by optimizing the resources allocated in a 360 ° vision, in line with defined budgets and international guidelines. You will also be responsible for enhancing and maintaining the brand image online & offline with CRM, Media, Social Media & E-Retail.

Profile

 Minimum of 2 years experience in a similar function  Commercial college or Master's degree in marketing  Good consumer, product and brand knowledge  Fluent in Dutch and English  Expertise of Office (Excel, Powerpoint, Word etc)  You are organized, structured, involved, rigorous, persevering and enthusiastic  You are analytical and agile with numbers  You are able to organize and prioritise work in a fast changing environment  You demonstrate creativity with a real aesthetic sensitivity, in line with the brand image  You show initiative with a sense of customer service and are results-oriented  You have a sense of contact and a good team spirit

Additional information

1. Product Management on the NL market >  Participate in the definition of the 3-axis strategy (Perfumes - Makeup & Skincare) and hero products/pillars on the NL market for all retailers >  Cooperate in the development of the budget and its annual revisions (R1 / R2) >  Monthly analysis (Sell in & Sell Out by Line), in line with the objectives BU / R1 / R2 >  Monthly analysis of rotation, stocks and novelties >  Responsible for sales forecasts for each product launch and institutional campaigns >  Sales, Promo Sales and POSM forecasts (in collaboration with various departments) >  Management and continuous monitoring of quotas & leftovers while controlling costs >  Management of product launches: pre-series, purchase orders, quotas etc. >  Presentation of NL figures (SISO by Line) + launches during sales cycle >  Ensure the marketing interface with Guerlain HQ (including monthly reports, market requests, launch reviews etc) 2. Responsible for Guerlain's "Brand Image" : online and offline >  Defining Guerlain's media strategy and responsible for the execution of its plan and the monitoring of the expenses & performances of the campaigns >  SOCIAL MEDIA, management of the local Facebook page and its posts >  E-RETAIL, responsible for the update of our product lines & novelties on e-retailers pages and maintaining our brand image through brand and product pages >  DIGITAL, management of Guerlain.com/nl and the Store Locator >  CRM, management of the NL database and development of the CRM program (e-mailings, mailings, magazines) 3. Manage marketing expenses (Media, Samples, Merchandising, Testers) >  To be in charge of media and marketing expenses (samples, merchandising, local production and testers) and optimize the allocation of these means in a 360 ° vision >  Track each expense, from the constitution of the PO to the billing of the invoice >  Pilot and control expenses monthly with rigorous monitoring of POSM leftovers >  Collaborate on the construction of the Y + 1 budget and the annual R1 / R2 revisions of the budget.
Apply

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group