MEDIA DATA ANALYST

  • Company: Bulgari S.P.A.
  • Location: Italy
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: BULG03728
  • Date of publication: 2019.07.09

Position

 

MEDIA DATA ANALYST

 

We are currently looking for a highly skilled and motivated Media Data Analyst who will analyzinze and improve the effectiveness of paid media spend for markets across the globe. The Data Analyst is a key member of the Global Media Department, working with agencies and internal media partners (local media teams as well as global omnichannel, communication and digital departments) helping to drive a quantitative approach to media strategy.

 

He/Her will work with 1st party data and translate it into high-quality and actionable insights to improve the effectiveness of campaigns and unlock business opportunities.

Daily activities include analyzing metrics of success for a campaign or media, developing data-driven insights and recommendations, and communicating recommendations in a clear and compelling storytelling.

 

Main Tasks:

  • Define analysis framework and to communicate data driven insights to internal clients in the most efficient way
  • Recommend measure testing with a Test & Learn approach
  • Maintain and evolve automated dashboards providing sound insights and recommendations, while assuring the accuracy and consistency of data
  • Deliver regular and bespoke analyses by campaign/media/region; creating learning aligned with business, extracting insights to spot trends and optimization opportunities

Profile

Required Skills:

 

The ideal candidate is passionate about media analytics with prior experience working with media datasets across multiple digital channels including video, search, social, programmatic, etc.

 

  • 5+ years' experience of digital media, analytics and data science expertise
  • Ability to effectively extract and communicate insights from large data sets to identify trends, correlations and drive future media strategies
  • Ability to translate technical aspects of analysis and metrics into actionable insights
  • Data driven storytelling skills - you create and deliver compelling presentations with outstanding visuals
  • Understanding of marketers' challenges through relevant job experience
  • Ability to write basic queries from scratch and modify complex queries
  • Fluency with visualization tools (Tableau, Power BI, Datorama, etc.)
  • Familiarity with the digital media metrics and tools used to measure digital advertising including DCM, Doubleclick Search, Adwords, Facebook Ads Reporting
  • Ability to effectively manage multiple high-priority projects in a fast pace environment
  • Excellent organizational, interpersonal, and communication skills (both written and verbal)
  • Ability to work cross-functionally and with others with diverse skill sets

Preferred Qualifications

  • MBA, Master's or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business
  • Digital media planning experience
  • Experience in predictive analytics, experimental design, A/B testing
  • Knowledge of China digital media tools
  • Hands-on experience on ad trafficking and ad targeting

 

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