Media Manager

  • Company: TAG Heuer HQ
  • Country / Region : Switzerland
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: TAGH00674
  • Date of publication: 2020.08.09

Position

CONTEXT 

Optimize the brand visibility and the ROI of media plans in a fast-paced environment and contribute to a further Digitalisation of the TAG Heuer Paid Media activations.

MISSIONS :

Support the Media Director across key media related projects (defined thru the year) :

  • Constantly search for new media opportunities and creativity
  • On a global perimeter (20 markets approx. HQ + Subs + Agents) :
    • Develop detailed understanding of media measurement as well as evaluation standards.
    • Maintain precise spending estimates in collaboration with subsidiaries.
  • For the markets : Switzerland & International Media (PAN) :
    • Analyze media research as well as translate into strategy.
    • Supervise media marketplace to remain updated on latest media trends.
    • Evaluate media efforts results and prepare measures of success.
    • Perform with Market Research, agencies as well as brand teams to optimize investment return for media planning.
  • Manage and maintain media budgets along with implement authorized plans, media payments and purchase orders.
  • Maintain precise spending estimates and upgrade as required.
  • Establish and monitor performance benchmarks and media cost with agencies.
  • Ensure approve payment invoices and billing.
  • Manage the artwork deliveries to media and be responsible for production with the Execution agencies.

Profile

PROFIL :

  • Master degree or equivalent 
  • At least 5 years of proven working experience in a similar role and/or in a media agency
  • Autonomous with very good organizational skills
  • Strong team-player with great communication skills
  • Creative with an entrepreneur mindset
  • Ideally has worked in an international environment and/or supervised media marketplace in an international scope
  • Excellent knowledge of Microsoft Excel, Google Analytics, DCM...
  • Fluent in English with solid French a big plus
  • Ability to work comfortably under pressure in a fast-paced environment

 

 

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Watches & Jewelry

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