Merchandising Director

  • Company: Parfums Christian Dior UK
  • Country/Region: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Merchandising
  • Experience required: Minimum 10 years
  • Reference No.: PCD16117
  • Date of publication: 2020.02.22



  • Shape the implementation Strategy for the image of Dior Merchandising in the UK & Ireland through all in store visual merchandising activities according to company/corporate guidelines and marketing plans.


  • Delivering across a diversified retailer framework, a consistent and customer specific approach for the brand, to maximise brand expression, but also ROI and commercial opportunity.

    This is a key position in the leadership team and reports directly to the General Manager of Parfums Christian Dior UK & Ireland.


Strategic Direction

  • Ensure that all VM projects for the UK & Ireland are planned and executed with excellence and as best in class, in a high profile market for the brand globally
  • Be the voice for Dior merchandising with the international teams (based in Paris), working in a collaborative spirit and with the interest of Dior UK at heart, as well as respecting brand DNA at all times
  • Full Budget and control for the Visual Merchandising team
  • Work alongside the Marketing Director to forecast the activation calendar in line with the brief of each retailer
  • Define, monitor and deliver the budget for the year, including CAPEX, ensuring strong communication of risks & opportunities - remaining in control at all times



  • Work with the Head of Retail Design to ensure the concept and implementation of new counter builds or refurbishments are accurate and in line with brand guidelines
  • Bring a strongly collaborative approach to support and drive on all projects through initial brief from the key internal customers - e.g. marketing, sales team, to all relevant areas of distribution
  • Guarantee accurate, qualitative brand image through all new store openings in UK and Ireland according to company and corporate guidelines.
  • Challenge and negotiate where necessary the terms and conditions to ensure brand image is not compromised
  • Liaise with central Merchandising in Paris, the store and the suppliers to meet project deadlines and brand expectations
  • Work with local suppliers ahead of installations to ensure accurate application of designs, technical specifications and highest possible quality production.
  • Work with the Merchandising and Marketing teams on the development of the Dior image through promotional / event sites in Department Stores

Team Development

  • Lead, coach and motivate the team to deliver exceptional results.

  • Develop the skills and capabilities of the team at both a group and individual level and build succession plan for long-term development.

Additional information

Person Specification

  • Experience within either a luxury, premium or cosmetics business
  • Capability to understand and defend brand DNA
  • Creativity
  • Strong analytical skills
  • A true communicator
  • Management of multiple senior direct reports
  • Graduate calibre
  • 10 years' experience in a management role
  • Personal affinity with brand and products
  • International / Cross Functional experience an asset but not essential

Key Competencies/Technical Skills

  • Strategic vision
  • Entrepreneurial flare
  • Management and development of people
  • Driven and ability to drive team
  • Customer and relationship focused
  • Ability to be both proactive and reactive
  • Budget focused
  • Strong negotiation skills
  • A good understanding of Merchandising function and responsibilities in an international company environment



Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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