Merchandising Executive

  • Company: Acqua Di Parma UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: ADPA00165
  • Date of publication: 2018.12.20



With a client centric mind set, be accountable for the Acqua di Parma brand representation in the UK through consistency of in-store experience, ensuring best in class Visual Merchandising execution, for permanent builds and promotional sites and clear guidelines communication to field team.

Mission summary:

  • Assist the Marketing Manager and Product Manager in ensuring successful implementation of the UK Marketing and Trade Marketing Plans
  • Be accountable for nationwide visual brand representation in store. Develop and implement compelling permanent and promotional merchandising concepts leveraging competitor best practices and past key learnings
  • Build and maintain an effective store merchandising database and ensure smooth an thorough guidelines communications




  • Responsible for developing and implementing effective merchandising proposals, guidelines and tools to drive and the support the business
  • Work on national site and window designs proposal for key launches. Ensure they are executed and implemented to the highest possible standard. Manage external suppliers.
  • Work closely with the Central Merchandising department to align the visual merchandising guidelines with the merchandise available in the UK.
  • Ensure visual rollouts to all stores are on time and implemented by sales team
  • Work closely with Training and Sales departments to ensure the brand is represented to the highest standard at all times, in line with merchandising guidelines
  • Ensure bespoke merchandising guidelines are created for new store openings and new in store locations
  • Ensure the follow up of the visual merchandising with pictures, feedbacks and recommendations
  • Train the sales team to respect the visual merchandising rules through a VM ambassador in charge of the weekly follow up of the visual merchandising
  • Compile competitors benchmarking
  • Visit stores regularly to monitor guidelines implementation


  • Create bespoke guidelines for stores and sites when needed
  • Have a door by door approach, taking into account brand guidelines, available space and stock ranging


  • Identify best partner agencies for ADP UK, optimising product, storage and installation costs, ensuring best in class reactivity
  • Ensure in time and regular updates on all VM activities to field team (AMs, BCs), training, head office and HQ teams.
  • Communicate all sites PODs to field team


  • Implement new counter builds and personalisations.
  • Organize new store openings and accompany retail teams
  • Maintain Merchandising database up-to-date with new stores openings and full distribution measurements.
  • Support implementation of UK Barber shop and Boutique concept.
  • Lead UK yellow-ization project


Key competencies:

  • Strong ability to build and maintain relationships internally & externally
  • Ability to work effectively in a fast-paced environment with a sense of urgency
  • Leadership/ self-starting capabilities with creative thinking and strategic thinking skills
  • Strong project management experience with proven organization skills, time management skills, multi-tasking ability, high level of detail orientation and ability to implement and execute projects
  • Ability to influence and work collaboratively in a cross-functional environment with several different departments & across all levels of the organization
  • Great work ethic.   Must be organised, detail oriented, and adept at prioritising and juggling multiple projects at once to meet timelines
  • Proactive approach to all tasks and projects and shows initiative to drive results and solve problems.
  • Outstanding presentation and communication skills (oral and written)
  • Strong team player


  • Graduate
  • Fluent in English
  • 1-2 years' experience in a marketing or merchandising role
  • Inherent interest in luxury industry and beauty
  • Second language (Italian) a plus
  • UK Beauty market experience in an operational environment is a plus

Technical skills

  • Understanding of Merchandising and customer experience requirements in a department store and boutique environment
  • Understanding of Planograms designs and Merchandising guidelines redaction
  • Experience in briefing designs & project planning
  • Good working knowledge of MS Office
  • Strong numerical skills

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group