Multicultural Development Manager-Texas

  • Company: Moët Hennessy USA
  • Location: United States
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 2 years
  • Reference No.: MHUS00259
  • Date of publication: 2018.02.05



Deliver measurable KPI achievement for distribution, depletions and placement by working with our three-tier system and targeted accounts to increase depletion and profit performance of the Moet Hennessy portfolio.


Market Responsibilities:
>  Manage the luxury wine and spirits portfolio of MHUSA within the Multicultural including Hispanic market for On-Premise
>  Create relevant programs and promotions for the Multicultural including Hispanic accounts that will develop and nurture brand relationships with Multicultural including Hispanic consumers.
>  Develop strong relationships with the distributor and key account decision makers within a
focused account universe.
>  Within key account universe to maximize distribution, back bar facings, menu and P.O.S. visibility.
>  Review and allocate established brand KPI's against the appropriate key account base.
>  Work with the distributor Multicultural including Hispanic management team to review and execute local activation of national brand plans.
>  Conduct monthly distributor meetings to ensure proper communication of brand strategy and
>  Develop a monthly calendar to work out in the trade with the key distributor sales reps and
managers to build relationships and gather market (competitive, legislative and distributor) insights.
>  Coordinate the SG Multicultural including Hispanic activation brand plans in the market working closely with the BDM's to ensure everyone is aligned.
>  Use analytical acumen to determine brand opportunity and trends (MHUSA Cognos and
Distributor Diver)

Strategic Platform:
>  Manage and develop Multicultural including Hispanic market activation to ensure maximum visibility for all brands.
>  Prepare territory Multicultural including Hispanic plans (distribution, programming, activation) per target universe on an annual basis and continually review and modify as appropriate to ensure objectives are met.
>  Present Brands, Products and marketing concepts for placement in the target accounts and
strive to obtain all brand distribution, placement and depletion KPIs within the target account
list = "Own the Account".

Relationship Management:
>  Work closely with distributor managers to implement plans and strategies to achieve success for the MHUSA portfolio within the entire multicultural channel and targeted accounts
>  Work closely with distributor sales reps in regards to targeted accounts in order to demonstrate "Added value" at all times.
>  Collaborate with BDM'S and agency partners (SG) to maximize brand execution.
>  Develop and solicit relationships with key influential accounts throughout the market and look to maximize our portfolio visibility in these accounts.

Budget Management:
>  Manage set budget for designated accounts.
>  Ensure spending is equal to or under budget and delivers strong ROI for MHUSA brands.
>  Review spending by account monthly with distributor and manager.
>  Manage T&E budget.
>  Ensure spending is equal to or under budget and review spending monthly with manager


Education: Undergraduate Degree required

Languages: Bilingual in English and Spanish

Experience and Skills: 2+ years sales experience with a supplier and/or distributor in the Beverage Alcohol Industry. Experience working within a channel is preferred. Must have strong communication skills and be able to deal with a diverse customer base.

Additional information

Based in Texas
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