Oversee & manage distributor to ensure in-market executions of luxury brand, portfolio and company strategies grow volume and profit across assigned market/channel.
In - Market Execution:
- Implement the highest quality standards of retail executions to deliver annual targets, quantitative and qualitative goals
- Ensure flawless execution and maximum effectiveness of market activities (POS, feature & display activities...),
- Maximize brand growth opportunities across all market segments
- Ensure fact/need based selling tools/techniques are developed and used
- Ensure effective pricing strategies are set and aligned across value chain
-Oversee POS, feature and display activities to ensure flawless execution and maximum effectiveness
Develop, oversee and monitor sales & depletion goals within assigned market to ensure targets are met
Ensure quality of brand mix, inventory, size mix and market pricing are aligned with Company/Brand/portfolio priorities
Use sales systems to develop metrics, gauge progress, measure successes and to identify opportunities for growth/profitability
Develop relationships with key/high image accounts (visit regularly; monitor and give feedback on competitive activity)
Develop key account listing (monitor sales and update regularly)
Regularly visit key on premise accounts during their open hours.
Develop relationships with key channel accounts
Coordinate visitor work withs, blitzes or market visits
Monitor pricing, programming & execution and competitive activity with key on & off premise accounts
Ensure preferred supplier status with distributors, agencies, retailers, business partners within assigned market/channel
Provide clear direction to distributors in order to achieve brand and Company priorities
Set, track and evaluate programming goals for Distributor, based on brand/market/channel priorities
Manage allocations to ensure coverage for programming and sales goals
Recommend and monitor progress of qualitative goals (KPI) (placements, BTG, menus)
Plan and execute an effective programming and promotional calendar
Work in the field with distributor regularly
Train & assess distributor personnel to effectively sell the MHUSA portfolio
Participate in distributor meetings
Participate in Market surveys
Implements regional and channel-based brand objectives
Monitor flow of activities required to achieve brand/portfolio priorities for assigned market/channel
Manage overhead and T&E budgets
Share best practices across Region/Sales team
Develop, control & evaluate A&P budget spend for assigned market/channel
Education: Undergraduate Degree
6-8+ years business experience in Sales leadership role, in a Sales environment and within the Beverage Alcohol Industry.
Strong leadership and communication skills.
Strong system and management skills.