PCD, Search Specialist

  • Company: Parfums Christian Dior Japan
  • Location: Japan
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: PCD15933
  • Date of publication: 2019.03.01

About This Opportunity

Parfums Christian Dior Japan is looking for a  Search Specialist. This role is part of digital team.


Profile

  • Define an investment strategy for paid referrals to determine the most relevant budget allocation based on Branded / Generic / Shopping approaches
  • Work with agencies (especially on keywords and audiences)
  • Deploy actions and campaigns of Search Engine Advertising (SEA) by ensuring an optimal and balanced management of the objectives of awareness and acquisition of traffic, taking into account the main KPIs, the ROI and the volume of acquisition
  • Conduct tests, collect and analyze data
  • Identify trends and insights to achieve maximum ROI and acquisition volume on campaigns in collaboration with our partner agencies
  • Collect, compile and analyze site data, and campaigns, in collaboration with a Web Analytics
  • Manager to progress investments
  • Manage and challenge agencies on campaign spending strategies, and ensure budget compliance
  • Propose and set up copy and landing pages for optimizing campaigns
  • Formulate SEO recommendations

About You

  • Fluent both in Japase and English, French is plus
  • 4-5 years minimum experience in acquisition Search, in a competitive context, within a group, anagency or a pure player E-Commerce, ideally on an international perimeter
  • Solid skills in the deployment of SEM campaigns (CPC, CPA, CPL ...)
  • Experience in SEO developments
  • Ability to analyze large volumes of data and communicate these results to non-expert interlocutors
  • Creativity, curiosity, openness, rigor, good management of priorities and strength of proposal are essential qualities for this position, as well as an excellent relationship, a capacity to federate and a strong autonomy

About Parfums Christian Dior

Dior website:https://www.dior.com

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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