PR & Communications Executive

  • Company: Guerlain Asia Pacific
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 2 years
  • Reference No.: GUER00977
  • Date of publication: 2018.06.20

Position

JOB OUTLINES:        

The incumbent will be responsible for providing PR, e-PR & communications support to new product launches and brand campaign projects.          

 

MAJOR RESPONSIBILITIES:

  • Assist PR & Communications Manager to execute PR & Communications strategies to meet the Company Objectives.
  • Assist in event management including Entertainment, Beauty Press Conference, Blogger & Consumer Event.
  • Develop bilingual copywriting of media and communications materials
  • Assist manager to maintain good share of buzz and engagement with influencers through social media platform managing.
  • Build strong relationship (PR & e-PR) with beauty bloggers, lifestyle KOLs and online/ print media so as to enhance overall brand awareness in both print & digital landscape.
  • Stay up-to-date with the latest social media trends and adopt new social media practices quickly as appropriate.
  • Compile PR clippings reports.
  • Daily administration of PR stocks and handle press/online media/KOLs' enquiry on product information and brands' activities.

 


Profile

Standard Level of Competencies

  • Preferred Degree in Journalism, PR & Communications or Marketing related discipline with minimum 2 years of experience in PR and Communications
  • Good command of written & spoken English, Chinese and Mandarin
  • Graduates from Overseas Universities are also welcome
  • Creative and Sensitive to market trends
  • Able to handle multi tasks simultaneously
  • Detailed minded and able to work under pressure and occasional overtime
  • Self-initiated, organized, hardworking with good communication & presentation skill
  • Sociable and presentable
  • Understand diverse cultures and have strong adaptability
  • A good team player with enthusiasm, flexible, presentable, proactive and willing to learn
  • Proficiency in Microsoft Office application

 

 

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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