PR Executive

  • Company: Benefit Cosmetics Hong Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: BEFI100403
  • Date of publication: 2019.06.04



We are looking for a creative, talented and passionate PR Executive to be fully responsible for Benefit Cosmetics HK, to develop and implement PR strategy, focusing and driving the awareness of Benefit brows (products and services) with media in gaining 50% Share of Voice every quarterly. Additionally, the role will involve working closely within the Marketing team to develop, implement, report and analyze strategic launch plans to engage with the diverse Benefit audience and drive increased brand awareness.


The Role and Responsibilities:

  • Consistently "Think out the box" to generate new ideas and to keep the originality of the brand's free spirit's DNA
  • Maintain our internal brow calendar by working closely with our National Brow Artist
  • Actively create compelling PR stories in gaining 50% Share of Voice on brows (print & web publications) every quarter, in sustain our positioning as the Global Brow Authority
  • Responsible for all press materials - weekly press alert, monthly brow newsletter and press releases for every new launch
  • Work closely with the team (local and global) to generate the buzz around brows (products and service), hero products, and other new A launches
  • Organize original press gatherings to WOW the press and key retailers and regular workshops and meet ups with short-leads
  • Assess opportunities for sponsorships and paid partnerships



  • A creative thinker who willing to push the envelope and bring fresh, innovative ideas to life
  • Result-oriented individual with a can-do positive attitude and a roll-up-your-sleeves approach
  • Excellent communication skills
  • A proven background with 2-3 years of beauty PR experience is preferred
  • Have the ability to work under pressure and meet deadlines in a timely manner
  • Excellent team player with the ability to build, foster and nurture supportive and collaborative relationships within the Marketing team
  • Highly-organized and detail-oriented, with a strong ability to manage multiple projects simultaneously in a fast-paced environment
  • Fluent in spoken and written English and Cantonese and fair Mandarin

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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