PR Intern - Middle East area

  • Company: Parfums Christian Dior Orient
  • Country/Region: United Arab Emirates
  • Business group: Perfumes & Cosmetics
  • Contract type: Internship
  • Function: Marketing
  • Experience required: Beginner
  • Reference No.: PCD16298
  • Date of publication: 2019.09.30



Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise. By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, they are reinventing every day the Dior style and its joyful and absolute beauty. Today, Parfums Christian Dior invites you to join this hive of creativity as


PR Intern - Middle East area



The intern will be welcomed among the regional PR team for Parfums Christian Dior Orient (PCDO). PCDO manages an area of 46 countries in the Middle East, Europe, Africa, and India, with subsidiaries and agents' structures.

Our key role is to adapt and implement the global PR strategy for PCD on a regional and local level.


This internship will immerse the trainee into a dynamic PR team and will work on :


  • Track all of Dior press coverage and six major competitors press coverage in ME media, scanning and formatting clips for reports
  • In house analysis of all coverage tracked for Dior and main competitors on a weekly basis
  • Track all digital coverage on a daily basis and clip for weekly and monthly reports
  • Compiling Parfums Christian Dior press coverage on a weekly basis for weekly report and compiling print, digital and competitor coverage on a monthly basis


  • Management of the Press requests for product information, including prices, pack shots, etc
  • Development of Press kits :
    • Downloading all assets from Paris, sending materials for translation and overseeing the creation of Arabic layouts
    • Placing internal requisitions for new launches and basic stock and coordinating with external company for press kits dispatch
    • Compiling press kits for new launches and sending out to press in UAE and Lebanon
    • Creating live media links with press content for send outs
    • Following up with press via phone to ensure press kits are received (deliveries daily)


  • Creating PO's, sending to suppliers and following up
  • Managing travel booking tor the PR team
  • Assisting with local event planning
  • Managing and attending photoshoots
  • Organizing the PR showroom and stock room


  • Student in university with a previous PR experience within the Beauty or Fashion industry
  • Organized and detail-oriented, able to multitask by managing deadlines
  • A curious, creative, dynamic, and proactive personality
  • Self-starter with entrepreneurial spirit, and a team player
  • Good knowledge of Microsoft Office Suite
  • Must be fluent in English. Arabic is a plus

Additional information

This paid internship is for a period of 6 months (Jan 2020 - June 2020), and is based in Dubai.


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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