PR manager

  • Company: Benefit Cosmetics China
  • Location: China
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: BEFI100303
  • Date of publication: 2018.06.05


- Understand the uniqueness of Benefit brand DNA & communicate it to media partners/ influencers
- Yearly PR calendar based on needs of new launches & needs by key channels
- Create & develop PR stories & contents for earned media exposure
- Enhance Benefit media relationship with print & digital media & other new media platforms
>  Build strong engagement & relationship with celebrity & influencers
- Effective collaboration with brand spokesperson
- Loyalty program with A-level influencers
- Update and enlarge influencers pool for Benefit by categories
>  Build plan and allocate/control PR budget to fund key PR activities including events, media visits, new product seeding, seasonal greetings, etc.
>  Develop PR team capability
‘-Supervisor & develop NBA (national brow artist) capability by creating dedicated plan for increasing social influence
>  Closely collaborate with product marketing & digital team to ensure smooth communication


  • What we need to catch up is to develop more compelling contents that are fueled with Benefit's pink DNA and brings back fun & laughter to the brand
  • So as to cope with this strategic intent and build a strong PR pillar under marketing function, by recruiting a Communication & PR manager position who leads brand communication & builds strong relationship with media, celebrity & influencers.  
  • Also she/he needs to liaise with product marketing & digital marketing team to ensure consistent delivery of brand DNA & effective communication.
  • Initiate & optimize brand PR communication strategy

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group