PR Manager Belgium and Luxembourg

  • Company: Parfums Christian Dior Belgium
  • Location: Belgium
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: PCD16108
  • Date of publication: 2019.06.03


The PR Manager is responsible for ensuring qualitative visibility of the Dior brand within Belgium & Luxembourg: offline through traditional media (print) and online through webzines and strong influencers partnerships. The PR Manager will design and implement local communication strategies to support the marketing plan and to consolidate Dior's position in each axis of the business.


>  Personal affinity with Dior brand and luxury products >  Education: Business or Communication school / Master >  First experience in PR & Communication requested >  Experience in beauty is a plus >  Language skills: excellent written and spoken knowledge in French / Dutch / English >  Social skills: energetic, sociable, communicative >  Excellent skills in Excel and Power point

Additional information

Develop and implement the International PR & Communication strategy >  Devise a plan to support star launches, corporate stories and local activities to ensure the right fit and increased visibility >  Support all International initiatives with a strong PR visibility >  Identify opportunities for the brand and implement bespoke initiatives >  Collaborate with Central team to leverage and share best-practices Develop key relationships with media partners, online & offline >  Maintain and develop strong press contacts with national, mainstream, niche and online titles, within the beauty industry >  Build close partnerships and contact with mid-tail local influencers, to activate strong and long - term digital stories >  Act as frontline representative for the company for incoming media inquiries Secure and increase visibility of PCD vs competition >  Secure Dior SOV leadership, online & offline, on BeLux market >  Maximise qualitative & differentiated visibility on PCD (novelties & DNA) for both print and online activities >  Generate standalone features, shoots, interviews and video content, to ensure Dior storytelling is optimised >  Plan yearly makeup artists collaborations and seek out beauty shoots within mainstream and ‘image' titles for the full year >  Build, maintain and manage long-term relationships with Dior Couture to maximize the One Dior visibility Events organization >  Participation to international press events on strategic launches >  Management and organization of specific local events, dedicated to press & influencers, to support star launches >  Close collaboration with central events & EMV teams Others >  Closely control the PR budget, with detailed follow up at every business review >  Compile monthly evaluation and analysis reports, extracting figures from Geopress to track online & offline results >  Oversee the ordering of pre-series, catalogue stock and corporate materials for press >  Close collaboration with Marketing Product teams to develop launch plans and communicate PR objectives

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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