PR Manager - Editorial (Maternity Contract - 9 Months)

  • Company: Parfums Christian Dior UK
  • Country/Region: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: PCD16337
  • Date of publication: 2019.11.05

Position

PURPOSE OF THE ROLE

 Working closely with Head of PR, develop, plan and execute a long-term editorial strategy for the UK and Irish markets across print and online platforms ensuring alignment with International guidelines.

KEY RESPONSIBILITIES

DEVELOP AND IMPLEMENT THE PCD MEDIA STRATEGY

  • Devise a plan to support star launches, corporate stories and local activities to ensure the right fit and increased visibility for the brand
  • Support all International initiatives with a strong media strategy
  • Identify opportunities for the brand and implement bespoke initiatives
  • Collaborate with Central team to leverage and share best-practice

DEVELOP KEY RELATIONSHIPS WITH MEDIA PARTNERS

  • Maintain and develop strong press contacts with national, mainstream, niche and online titles, and within the beauty industry
  • Act as a frontline representative for the company for incoming media inquiries

SECURE AND INCREASE VISIBILITY OF PCD VS COMPETITION

  • Ensure targets are met on DMR and LVMH Media; #1 in print and online
  • Maximise visibility on PCD (fragrance, makeup, skincare and corporate) in close collaboration with all departments within the UK and Central teams for both print and online activities
  • Generate standalone features, shoots, interviews and video content, working collaboratively with the media to ensure Dior storytelling is optimised
  • Manage the makeup artist programme and seek out beauty shoots within mainstream and ‘image' titles for the full year
  • Work closely with the Influencer PR Manager to activate digital stories on Influencer ‘Friends of the House'

OTHER

  • Support Head of PR with the planning, organisation and execution of press trips and events for Dior
  • Co-responsibility for the day-to-day running of the Press Office
  • Raise awareness and promote the brand image through UK & Ireland in line with the brand's business objectives
  • Shared responsibility for the day-to-day management of the PR Assistant, including developing performance, setting measurable objectives and KPI's
  • Liaise with Marketing teams to develop launch plans and communicate PR objectives
  • Act as a brand guardian; drive networks inside and outside of the beauty arena to expose the brand to the most influential endorsements
  • Support Marketing with regional editorial support for local events to create excitement
  • Closely control the PR budget ensuring efficient raising of PO's
  • Build, maintain and manage relationships with Dior Couture
  • Compile monthly evaluation and analysis reports, extracting figures from DMR and LVMH databases
  • Oversee the ordering of pre-series, catalogue stock and corporate materials for press

POSITION WITHIN THE ORGANISATION

Reports To: Head of PR

Internal: Dior marketing team UK

Dior commercial team UK

Dior retail team

International PR and Digital team

Dior Finance department

 

External: PR and Media Relations

Creative agencies/freelancers

Make-up Artists

Media/Print and online


Profile

PERSON SPECIFICATION

Key Competencies

  • Proven experience working either in-house or with an Agency for a luxury brand (5+ years)
  • Strong knowledge of current brand campaigns within the industry
  • Personal affinity with brand and products
  • Innovative and creative thinker able to develop new ways to tell the brand's story
  • Proven record of successful relationships with the UK Press
  • International / Cross Functional experience an asset but not essential
  • Perfect written and spoken English
  • Excellent organisational, time-management and budget management skills
  • Drive and resilience to deliver results
  • Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders

Technical Skills

  • Capability to understand and defend brand DNA
  • Creativity
  • Strong analytical skills
  • Strong communication skills
  • General I.T. Skills
  • Excellent presentation skills
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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