PR Manager

  • Company: Moët Hennessy Diageo China
  • Location: China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00126
  • Date of publication: 2018.03.12

Position

  • To lead and implement PR plans for wine and champagne, plus single malt and HC, support in PR events. To contribute in PR planning and ideas generating internally and externally.
  • To pitch and liaise with key media editors, to guide and communicate effectively with the event parties, and to establish healthy working relationships with key media owners on a daily basis.
  • To collect, monitor and analyze the MH PR results include but not limited to press release and AVE, digital buzz & SOV, message analysis, event reports. To monitor and analyze the competitors' PR performance, including PR value, message analysis and events understanding.
  • Relevant KOL relationship development and management.

Profile

  • Bachelor degree is required.
  • Fluent in spoken & written Mandarin & English.
  • 6+ years' experience in a business/marketing discipline; PR agency experience preferred.
  • Independent, proactive and flexible.
  • Highly motivated, energetic and team oriented.
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