PR/Digital Communication Intern

  • Company: Make Up For Ever
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Internship
  • Function: Marketing
  • Experience required: Beginner
  • Reference No.: MUFE00554
  • Date of publication: 2018.12.05



Reporting to the Head of Marketing UK & Ireland, you will help defining the local PR & digital strategy for the UK market. You will coordinate the communication actions & local events on all key launches through social media, press & influencers and ensure MAKE UP FOR EVER brand consistency and guidelines are respected in close relationship with Europe & International Communication teams.


Daily PR, Influencer & Social Media coordination

- Manage the UK influencers & Press list database and UK influencers mapping by target & purpose

- Execute blogger outreach efforts (researching rising influencers, reaching out, building relationship)

- Assist Europe Communication team in defining a targeted action plan for each launch

- Participate to the creation & redaction of communication tools & Press Releases for the UK

- Coordinate press releases and product send-outs to UK database

- Propose specific UK content to develop MAKE UP FOR EVER brand awareness & achieve monthly score cards objectives

- Liaise with key press titles (digital & print), influencers, agencies & top Makeup Artists: daily requests (product info, brand related-questions etc)


PR & influencers events

- Coordinate specific PR events (Europe & local) in line with Brand guidelines & plan

- Organise & coordinate GO PRO MAKEUP special Masterclasses as well as local events (tester order, event communication, box seeding etc)

- Coordinate editorial shooting projects


UK social media plan

- Daily management of the UK Facebook page activation: creation of a post planning and scheduling

- Develop engaging and creative copywriting for Facebook and Snapchat on a daily basis

- Develop specific content & takeovers on Official Instagram account (4.6M)

- Liaise with Education Team on UK Insta pro tribe content


Retailer's relationship

- Coordinate PR & influencers actions in conjunction with retailer's strategy/guidelines/events

- Manage social media plan with all retailers (PR events, content creation, posts)

- Ensure communication to retailer's PR team on all launches


Analysis & Reporting

- Monthly reporting to Europe team of key PR & social media features, KPIs analysis etc


- Budget follow up: PO creation, PR product stock tracker


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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