Product Manager - Makeup

  • Company: Parfums Christian Dior Korea
  • Location: South Korea
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 10 years
  • Reference No.: PCD15539
  • Date of publication: 2018.06.27

Position

MARKETING STRATEGY

  • Communication: Marketing strategy should be clearly communicated to communications and training managers to assist them in defining the yearly priorities in function and budget.
  • Planning: Based on PCD Marketing Plan for Asia, PCD France availability of new products, and the specific request of the Korean market, preparing a marketing plan including the yearly launching plan and promotional plan of new products and basic business.
  • Market Brief: For each launch / promotion, prepare the marketing brief in conjunction with the communications and training managers. Distribute the accordingly, observing deadlines.
  • Forecast: Liaise launches with the sales dept. to forecast the realistic quantities of promotional items as well as new products.
  • Plan execution: Interface with registration, import, marketing and France to ensure that Marketing Plan will be fulfilled within the time schedule. When necessary, revise the Marketing plan, justify this revision to the Marketing Director and distribute the revised plan.
  • Reporting: Monthly report and other relevant report to communication with region & central team and Monthly & weekly report to the management

 

MARKETING MIX

  • Vendors: Commission vendors with enough lead-time to enable a work quotation prior to commitment. Compare quotations to obtain the best quality for the best price within the lead- time.
  • Lead time: Interface with the different department, France and all local contractors to execute all promotions within the set lead time.
  • Product: Establish annual forecast by product and monitor the performance of each product category, highlight the products with poor performance and recommend solution to resolve poor sales. Recommend the product deletions on an annual or seasonal basis.
  • New products: Base on the marketing brief provided by France and all the necessary surveys and analysis of the Korean Market, needs, and trend, establish the market- mix of all new products. 
  • Price: Monitor a competitors' price list survey matching equivalent products to those in our range, Report any retail price increase. Liaise with sales director and marketing managers to propose the selling price and qualities of promotional items.
  • Competition: Based on the Sales department reports, analyze the activities of the competition in terms of new products, promotions, marketing emphasis, service orientation, etc. Communicate the results. 

 

BUDGET MANAGEMENT 

  • Sales Forecast: Based on the marketing strategy including the promotion plans and market trends, propose a yearly sales target for each product category, for the basic business and the new products. Upon its approval, prepare a sales target in units per reference and month, forward it to the Department of Sales, Import and Distribution. 
  • Profit: Monitor the gross margin of basic stock including new products. Establish retail prices for promotional offers that are in line with our financial objectives for gross margin. 
  • Expenses: Establish a yearly promotion budget by action in terms of menu and local expenditure, monitor these expenses to ensure that budget is adhered to and not exceeded. 
  • Budget control: Approve all invoices for payment by reconciliation against quotations forward to accounting department with the quotation. Investigate discrepancies directly with the vendor prior to payment.
  • Stock: Study regularly the stock inventory, highlight the abnormal over stock positions and recommend solutions to reduce their level. 

Profile

  • Bachelor's degree or above.
  • At least 7 years' PM/BM experience in cosmetic industry or FMCG
  • Fluent in Korean and English.
  • Deeply interested in the cosmetic industry, makeup product and consumer
  • Analytic thinking and insight on statistics
  • Strong interpersonal and communications skills
  • Resourceful, creative and self-motivated with strong organizational skills
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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