PRODUCT MARKETING INTERN

  • Company: Guerlain UK
  • Country / Region : United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Internship
  • Function: Marketing
  • Experience required: Beginner
  • Reference No.: GUER02009
  • Date of publication: 2020.12.18

Position

POSITION: PRODUCT MARKETING INTERN

DEPARTMENT: MARKETING

LOCATION: LONDON

REPORTS TO:  PRODUCT MANAGER

DIRECT REPORTS: NONE

 

PURPOSE OF THE ROLE

Assist in the day-to-day implementation of Guerlain Marketing plans across multiple trade environments and on monthly brand reporting.


Profile

MAIN RESPONSIBILITIES

CATEGORY MANAGEMENT

  • Support the Product Marketing Team (skincare, fragrance & beauty) with category launch plans (full year and phased)
  • Work with the rest of the team using the NPD tool to pull together analysis on a monthly basis for all categories as well as ad hoc analysis as required
  • Assist with implementation of best-in-class campaigns to launch innovation whilst maintaining growth on icons and pillars within the categories continuously
  • Assist the product team with the upcoming product launches creating PowerPoint presentations for internal and external meetings
  • Make sure the marketing tools (Launch Calendar, Aurora, NPR tracker) are always up-to-date for the categories as well as all the available supports provided by HQ (Launch platform, visual, guidelines, etc) for the upcoming launches
  • Create price benchmarks & product mappings for new product launches and key assets
  • Assist with the creation of all printed collateral for in-store activity and product launches
  • Assist with in-store eventing and work together with the retail team to support their needs
  • Assist the Product Team with the forecasting process for the category updating working documents and working on analysis (Sell in, Sell out, Sell through of defined benchmark).
  • Closely follow-up on preseries forecasting and dispatch to the different departments for your responsible category
  • Update the Preseries budget tracker on a monthly basis for the category
  • Responsible of the POs process.
  • Contribute to the brainstorming of creative ideas.
  • Management of own projects - dependant on development within the role.
  • Understand cross-functional needs, supporting other departments on marketing requests
  • Have a strong understanding of the competitor landscape, making regular visits in store and reporting on new launches and competitor marketing activations

CATEGORY & BRAND REPORTING

  • Review and analyse Sell in and Sell out performances using NPD and Orion.
  • Assist the Product Team in day-to-day analytical reports/performance deep-dive requested by top management.
  • Analysis of competitor launches (store visits) and activity on a monthly basis creating a report that can be circulated to the wider team in UK and Europe.

Additional information

POSITION WITHIN THE ORGANISATION

Internal:

HQ                                    

Sales

Retail

Training, E-retail, VM, Finance                                

Shared Service Centre

Business Unit Team Europe

Direct Reports: None

External: Retailers, Print/Production suppliers, direct marketing agencies

 

PERSON SPECIFICATION

Key Competencies/Technical Skills

  • Fluent in English
  • Strong Microsoft Office skills
  • Advanced analytical Excel skills (V lookup, pivot table, etc)
  • Team work abilities
  • Substantial organisational skills
  • Strong attention to detail
  • Creative flair
  • Project Management

Profile

  • Degree in Marketing / Business Studies or similar
  • 12 months experience in Marketing in Luxury and / or FMCG
  • Strong interest for the beauty & skincare industry
  • Passion for numbers/analysis
  • French language a plus
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses