Product Sales Manager

  • Company: DFS Venture Singapore (Pte) Ltd
  • Country/Region: Singapore
  • Business group: Selective retailing
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 5 years
  • Reference No.: DFS00264
  • Date of publication: 2018.08.20


The Product Sales Manager (PSM) is the key person element to DFS' vision of exceptional people delivering exceptional product.

The candidate will be a primary conduit between the corporate merchant team and the customer, ensuring a seamless customer experience aligned to the company vision while effectively driving sales. The PSM owns the brand/categories of business at store level and is responsible for ensuring promotions, product training and overall floor presentations are being met through managing, mentoring and developing a cross-functional sales team. He/she is expected to lead, problem solve and possess an intuitive sense to think ahead.


1. Selling and the Customer Experience

  • Align the customer experience to the company vision - exceptional people delivering exceptional product
  • Drive sales through action sales, clearance, promotions, and incentive targets with passion
  • Focus on ways to increase and continually improve conversion from non-buying to buying, spend per transaction and average units per sale.
  • Manage sales floor to ensure a high energy, positive floor experience for staff and customers
  • Observe, coach and react continually improve customer experience and team productivity
  • Manage team visibility on the shop floor for optimal staffing and floor coverage
  • Effectively partner with the Platinum Services team to enhance the customer experience

2. Team & Service Management

  • Effectively communicate company overall objectives and ensure Team Lead and Sales associates have clear goals and objectives on the customer experience and productivity targets
  • Review sales productivity and individual sales team member's performance on a regular basis
  • Create and promote a positive work environment in line with DFS values
  • Responsible for sales staff retention, development and job satisfaction levels
  • Provide effective team leadership through open communication, training, coaching and active encouragement to meet and exceed goals
  • Ensure development and succession plans are in place for team members

3. Product Management

  • Act as the primary communication link between product merchants and the customer
  • Maintain a very high standard of product and brand knowledge in the team
  • Maintain and enhance local brand relationships, while upholding confidentiality in sales and performance related information
  • Ensure floor presentation meets or exceeds brand and DFS requirements
  • Participate in the development and execution of merchandise strategy including promotions, seasonal buys, etc.

4. General

  • Actively promote the DFS brand and a strong positive professional image at all times
  • Manage team compliance with all company policies and procedures, Customs regulations and relevant trading laws, raising any concerns or issues when necessary
  • Perform any other duties as requested in a diligent and conscientious manner


* Education: Bachelors Degree in Management, Business or equivalent preferred, not essential
* Critical Skills: Fluency in English and other languages as required by location
* Work experience: Min 2+ years retail store experience required, leadership experience with sales and luxury merchandise highly desired
* Other Knowledge, Skills and Abilities Required:

  • Strong multi-dimensional leadership ability
  • Must have high degree of integrity and confidentiality with a keen sense of business/financial acumen
  • Able to work under stringent deadlines and be able to prioritise with multiple deadlines
  • Must have strong interpersonal skills and be able to work well with personnel at various levels
  • Must have strong communication skills, both oral and written and be comfortable in making presentations
  • Strong analytical, organisational and problem-solving skills
  • Accuracy and attention to details
  • Proficient in using MS tools, including Excel, Word & Powerpoint

Selective retailing

Because each customer is unique, the Group's Selective Retailing labels offer every single one the shopping experience.

Discover the business group